Whole Story

The Official Whole Foods Market® Blog

What's New in the Grocery Aisles: April

My Aunt Sarah is a wealth of knowledge.

Need a shortcut to the airport to avoid that messy construction site? Seeking an ingredient substitute? Should you see this movie or that one? No matter the question, she can help.

Over the years, she’s kindly introduced me to new products, dishes, restaurants and books among other things. So to Aunt Sarah, and all you other everyday experts out there, learning about the newest grocery additions at Whole Foods Market® may be right up your alley.

Our grocery team works hard to bring great-tasting natural and organic products to our stores that meet our shoppers’ needs. Add them to your shopping list, and then help other shoppers (and us) by rating and reviewing them on our product pages. Here are seven new products worth trying in April.

Better Life Automatic Magic Dishwasher Gel Get dishes sparkling clean with an effective, concentrated gel created by two dads who want the safest possible cleaning products for their kids and the planet. Formulated with no artificial dyes or fragrances, phosphates, sulfates or petroleum-based ingredients, this dishwashing gel cleans up without leaving a mess behind. Looks like dad does know best!

Bragg Liquid Aminos All-Purpose Seasoning Bragg’s unique, savory flavor gives a boost to all kinds of foods. Drizzle the liquid protein concentrate on veggies, greens, rice and beans or add to dressings and marinades. This Non-GMO Project Verified product is made with soybeans and purified water.

Guayakí Organic Sparkling Yerba Mate Enjoy an effervescent, fruity twist on mate, the traditional South American drink prized for its invigorating boost. With three flavors to try – Grapefruit Ginger, Cranberry Pomegranate and Classic Gold – this could be the get-up-and-go drink you’re looking for this spring.

Plus, Guayakí partners with indigenous communities to produce shade-grown organic mate while conserving the rainforest making it one drink that tastes good and does good.

Justin’s Chocolate Bars Are you already a fan of Justin’s nut butters and peanut butter cups like we are here? Well, you’re in for a treat.

Justin’s now offers chocolate bars available in three tempting flavors – Dark Chocolate Peanut, Milk Chocolate Peanut and Milk Chocolate Almond.

Justin’s irresistible nut butters are enveloped in rich milk chocolate or dark chocolate with less sugar, more fiber and more protein than a typical candy bar.


Lily’s Original Dark Chocolate Bar With Lily’s sweet treats you can indulge in premium dark chocolate sweetened with stevia herb instead of sugar. In fact, every bar is naturally 25% lower in calories than sugar-sweetened chocolate and made with 55% Fair Trade cocoa.

Lily’s donates a portion of proceeds to cancer-related nonprofit organizations giving you yet another reason to try all four flavors – Original, Almond, Coconut and Crispy Rice.

Mrs. Meyer’s Clean Day Bluebell Dish Soap Looking to clean up your household cleaners this spring?

Experience the plant-based cleaning power of Mrs. Meyer’s concentrated dish soap in this new Bluebell fragrance.

It’s made with soap bark extract for degreasing power and essential oils that capture the delicate floral scent of trumpet-shaped bluebells.

Put some spring into your dishwashing routine!

Mrs. Meyer’s Clean Day Bluebell 4x Concentrated Detergent and Fabric Softener Freshen up your laundry routine with this new Bluebell scent from Mrs. Meyer’s.

Clean, static-free clothes are a spring breeze thanks to this plant-based detergent and fabric softener duo with a delicate floral fragrance derived from essential oils. Who knows maybe laundry won’t seem like such a chore after all . . .

Now that you’re in the know, which of these new products have a spot in your cart? Let us know in the comments below.

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Janice Welman says …

Lily's chocolate with stevia. Yum! Bragg's Aminos seasoning. Already use and love their other products.

Karo says …

Totally agree with Autumn, being a gluten-free vegan myself. I am happy you guys do have quinoa, and now the new chocolates with stevia though. I think the health benefits of the agave nectar have been overstated, while stevia has been used marginally, even though it is much healthier. Thanks for all the good work you do!

Autumn says …

It would be nice if you guys could stock more gluten free vegetarian things. GF folks seem to love their meat and vegetarians love their gluten. So hard to find something good that's both.

Anita Mascoli says …

For those looking to reduce and/or eliminate soy, there's a coconut based aminos from Coconut Secret. We carry it at the San Rafael Whole Foods.

KJW says …

I would like to add a, 'Yes, please!' on the comments that Whole Foods stores look to stocking more items that are both vegan and gluten free! And I would like to add a sincere 'Thank you!' for stocking all the wonderful things you already do stock in your stores!

sherry cumpstone says …

First off Lily chocolate is not new--I've been buying it at WF for years. Secondly when I linked to it the link was broken

Nikki - Community Moderator says …

@SHERRY - Thanks for letting us know. This post is from 2012 so it was new to our stores at that time. I have update the link!