Whole Story

The Official Whole Foods Market® Blog

What's New in November

It’s not all turkey and Tofurky around here during November. We also have lots of new stuff that tastes great any time of year. Here’s a peek at some of the new products you’ll find on our store shelves this month: Keep reading for a chance to win some goodies from one of our newest vendors. Amy and Brian’s Coconut Juice 6-pack
  • Made from the water of young coconuts
  • With naturally occurring potassium and electrolytes
  • Rehydrate without the added sugar or artificial colors and flavors found in conventional sports drinks 
  Uncle Matt’s Organic Grapefruit Juice
  • 100% pure Florida organic grapefruit juice
  • A perfect blend of mellow Ruby Red and robust White grapefruit juice
  • A great option for your morning glass of juice with vitamin C
  • Not-from-concentrate, flash-pasteurized and organic!
  • Ethically sourced, authentically brewed, zero calorie unsweetened teas
  • Five health-oriented varieties blended with natural botanicals
  • Production waste is composted as mulch, and bottles are composed of up to 30% plant-based materials
  Late July Organic Multigrain Chips
  • Organic, gluten-free, peanut- and tree-nut free, whole grain snack crackers, exclusive to Whole Foods Market
  • A mild mix of seeds (like sunflower, chia and flax) combined with a blend of corn and rice
  • Three flavors – Sea Salt by the Sea Shore, Mild Green Mojo (a combination of creamy cheese, mild green chiles, lime and a hint of jalapeño) and Dude, Ranch
  • 10% of the profit from the sale of these chips goes to the American Camp Association's Send a Child to Camp Fund
  Organicville Ice Cream
  • Organic and gluten free
  • These smooth and creamy treats are exclusive to Whole Foods Market
  • Available in four varieties: Vanilla, Chocolate, Mint Chocolate Chip and Strawberry
  Ciao Bella Gelato Key Lime Graham Gelato Squares
  • Tart and creamy key lime gelato nestled between two graham cracker wafers
  • Made with real Florida lime juice and milk from cows not treated with the hormone rBST; free of corn syrup and refined sugar
  • Awarded the 2010 sofi™ award for Outstanding Dessert by the National Association for the Specialty Food Trade
  Glutino Gluten Free Glazed Donuts
  • Yum! Gluten-free donuts covered in icing
  • Scrumptious breakfast pastry or quick dessert
  • Keep frozen and just warm in the microwave or oven
  • Choose from Original or Chocolate
  What new natural or organic products have you recently discovered in our stores? Tell us in the comments below before November 21st.  We’ll pick three winners to each receive a case of tea, a t-shirt and a gym bag from Sokenbicha.

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Emma says …

I just discovered So Delicious' refrigerated coconut bevereges-- YUM. I have begun experimenting with different curry-type recipes and the basic unsweetened kind is GREAT-- thick and creamy, with a hint of coconut "kick" at the end (and only fifty calories per cup too!)

Suki Lotti says …

I'm new to Whole Foods. I didn't know you had a bulk section and that was way lovely to find out!

AnnLouise says …

I signed up to receive e-mail from your store to be able to veiw products before shopping as in weekly flyer specials and monthly specials, as I have a bit of a drive. Where do I navigate to find this on your website? AnnLouise

Bepkom says …

There are two places to look online. Check out our list of all stores: http://wholefoodsmarket.com/stores/all/ Find you local store and select it as your default store. You're store's weekly specials will show up by clicking the tab on the top right corner. Also, you can download and view our Whole Deal value guide through a link on this page: http://wholefoodsmarket.com/stores/

Cindy says …

I recently bought some Borsari Orange-Ginger Seasoning from Whole Foods after trying a sample of it with pork. It's a new item that I now use to make cooking at the end of the day simpler.

Virginia says …

I just started buying 365 Organic Soy milk in the carton. A good price, and excellent products, and of course no GMOs.

marla solano says …


Lior Collins says …

I recently tried the mango coconut sauce for fishes that is made by whole foods and a fig spread from the cheese dept. Both are spectacular and are amazing.... We also have gotten quite hooked on all of the seasonal beers - blueberry by sea dog and pumpkin ale by blue moon.

Evan says …

The last time I was in your store I noticed the chocolate Justin nut butter flavors. Last year I had to order them; I'm so glad to be able to buy them locally!

Barb says …

Because I come a long way to shop in your store it would be helpful to have prices on your special items of the month thank you

Lauren says …

I tried my first Kombucha recently. They are definitely intimidating. I also found the packets of Vega health optimizer, the chocolate flavor is my favorite! I've also recently started treating myself to Hot bar every now and then :-)

Lisa Lawrence says …

I live quite a distance from your store -- but last year in November I made my first trip there to order a ham and organic turkey for my Thanksgiving meal. Deliberately, I made no comment about my meat selection to my guests -- the same big family group that comes every year. They all noticed how delicious both the ham and turkey tasted, even folks who thought they didn't like ham! I am looking forward to Whole Foods ham and turkey as a continuing part of my family holiday traditions! Thank you for offering such quality foods -- and for the efficient, friendly ordering process too.

Debbie says …

Love LOVE the Naked Coconut water! Please bring it back!

Carolyn Dino says …

In your freezer section, single serving size pre-wrapped coffee cakes with crumb topping and chocolate dessert cakes with cream on top that taste like Hohos! And in your cold drinks section; a new brand of juices, organic and unique and delicious! A seaweed one, a juiced greens one and a spicy one are my favorites. Thank you!

sue says …

Your Gluten Free Cereals! They are the best. Two types. I forgot the brand but I love thme! Campbell storehad a huge floor Disply. PLease pick my name. I am unemployed. Was laid off. I could use a nice reward. thank you. The new line up of waters too

Samantha says …

I go to whole foods on a weekly basis and always find something interesting/new. From the Kombucha tea to organic scones and the delicious 365 organic milk. I just love going into whole foods and seeing all the new things. I recently ordered an organic turkey for my Thanksgiving and I cannot wait to try it out.

Tashi says …

I love the aloe vera from Whole Foods. I got tired of other products that listed water and alcohol as their primary ingredients. The stuff from Whole Foods is great!

sara says …

I tried the coconut juice. Tasted great--not like I thought. Pricey but will be an extra I enjoy since no sugar!

sandra says …

Our 365 brand items are awesome, I have tried many and will continue to try new one-they are a great value as well as yummy!

Rosana Connell says …

I am new to Whole Foods (just recently realized about all the benefits of eating a more organic, natural diet) Thanks for offering the ice cream options that you have. I have two kids and they love frozen treats!

Krista Hall says …

As a project in my Food Product Development class I've had to track new products for 10 weeks. I've spent a lot of time in the aisles of WF and here is what I've chosen- Annie's Classic Mild Cheese Taste Mac & Cheese Thai Pavilion Lemongrass Stir-Fry Imagine Kosher Free Range Chicken Broth California Pizza Kitchen Pesto Chicken & Oven Roasted Tomatoes Blue Dianmond BBQ Nut-Thins Sprout Pasta with Lentil Bolognese organic baby food Peace Blueberry Pomegranate Crisp Cereal Optimum Strawberry & Yogurt Cereal Odwalla Tropical Medley Naked berry veggie machine

Cathy Schiffman says …

Well, I don't know if it's new to WF or not, but it certainly is to me. I recently tried the gluten-free beers. Yippee! Thank you for offering a GF beer!

Quiet Fire says …

I found 'Late July' Sea Salt at BJ's for $5.99. At the moment, I don't recall the number of ounces but they sell the largest bag in the product line. Remember, BJ's caters to 'BIG.' The store reps were handing out samples. I've been in love ever since. I was a consummate R.W. Garcia organic tortilla chips fan HOWEVER when I sampled 'Late July,' there was no turning back. I found the chips to be much more flavorful. If you eat one, you'll definitely want another. The chips are crisp but not board-like. You could, potentially, break a tooth or knock out bridge work with the R.W. Garcia brand. The added bonus was that 'Late July' had 10 less fat calories. I must look for the other flavors elsewhere.