Whole Story

The Official Whole Foods Market® Blog

Whole Trade™ Haitian Mangoes

By Matt Rogers, May 2, 2011  |  Meet the Blogger  |  More Posts by Matt Rogers
We’re excited to announce the arrival of our Whole Trade™ Francique (AKA Francis) mangoes from Haiti. The first shipments of the season are working their way to our stores this week. We hope to offer them throughout May, but supply is limited so we recommend you check with your local store before you make a special trip. These are some of the best mangoes that arrive in the U.S. each year. The Francique variety is unique to Haiti and available only during a short season each spring. These are plump, juicy mangoes with lots of fruit on them. When ripe, they are soft with an orange or gold freckled skin. They have a smooth, rich flesh and distinct tropical flavor. Personally, I taste a hint of coconut.  The New York Times recently described Haitian mangoes as velvety fleshed and honeyed with a bright flavor. Whichever words you choose, we think you’ll agree these are worth a try! While you may find Haitian mangoes at fruit stands and markets along the east coast, our Whole Trade™ supply is different. Whole Foods Market is the only buyer of Fair Trade and organic mangoes from Haiti – you won’t find them anywhere else. Our mangoes come from a network of hundreds of very small farmers, many of whom have just one or two mango trees. For some of these farmers, the annual mango harvest will represent a large portion of their cash income for the entire year. Over the past several years, our partners at Perry Exports have helped these farmers organize into groups through which the farmers can sell their fruit more directly. Through these groups, we are able to make fixed price and minimum volume commitments before the season, so farmers know they’ll have a market for their fruit. Our upfront offer gives farmers the confidence to reject the below market prices from informal traders that are an unfortunate reality for most Haitian mango farmers. These farmer groups have achieved Fair Trade certification (no small feat), which ensures that the groups are managed transparently and that our higher purchase price makes it all the way back to the farmers.  Many groups have also achieved organic certification, which adds additional transparency and market value. While all of our Whole Trade Haitian mangoes are Fair Trade, only some are also organic. We are proud to work with a unique group of farmers and traders to build a supply chain that gets more money back to the small farmers who grow this fruit. We hope you get the opportunity to enjoy one of the finest mangoes of the year and know that your purchase supports this special group of small farmers in Haiti.
Category: Produce, Whole Trade

 

34 Comments

Comments

Leslie says ...
This is exciting. I'm a Canadian living in Haiti, and we have a couple Mango Fransic trees in our yard. They're one of my favorites out of all the varieties I've tried here. For those concerned about "organic" most Haitians not only don't have access to chemicals or pesticides or anything like that, but if they did, the couldn't afford it. Truly, it's often one or two trees on a family's property that are just left to grow and do their thing, then the fruit is picked at the right time.
05/06/2011 8:15:11 PM CDT
catear says ...
Whole foods is getting more and more expensive. We were shocked to see the prize change today. In the time of economic crises Whole Foods should lower the prizes instead of rising them.
05/02/2011 3:34:13 PM CDT
Stephen says ...
I had one today. YUM!
05/02/2011 10:23:32 PM CDT
Angelique says ...
Can't wait to try them, thanks!
05/04/2011 2:42:42 PM CDT
Icelsa Mejia says ...
I'm Dominican so I know how delicious this mangoes are, bough and ate some today.Great!!!!!Thank you.
05/04/2011 5:48:31 PM CDT
Mary says ...
Just don't forget that this fruit has a huge carbon footprint...
05/04/2011 9:03:11 PM CDT
neenu says ...
Those mangoes were awesome and reminds the mangoes in India we used to eat from our own tree.really good natural taste.love to buy more soon.
05/04/2011 9:14:36 PM CDT
Debra says ...
If these mangoes are truly 'organic', not 'natural', I will support them even if I can only afford 1 when I get to the store. This is a one small but important step in getting Haiti back on its sustainable feet.
05/04/2011 9:38:32 PM CDT
Lindsey Green says ...
Individuals in the US are fortunate to have Whole Foods as an accessible representative of the Fair Trade/Organic market. I pay more for produce from Whole Foods because the items in that department ARE Fair Trade AND organic, it is worth the cost to me to know I am buying the best for my household and helping certified growers build a better life.
05/05/2011 5:08:34 AM CDT
Leslie says ...
Thank you, thank you, thank you for supporting our neighbors and friends in Haiti!!
05/05/2011 10:36:00 AM CDT
Tina2000 says ...
Thank you for supporting Haitian Farmers. Yes, our mangoes are delicious.
05/07/2011 6:01:20 PM CDT
Ivanka says ...
I saw them on sale 2 for $4 at Whole Foods Market in Boca Raton, FL and my husband and I decided to give them a try, and we are so glad we did. They are super sweet and mellow, yummy and so juicy. They are by far the best in taste and quality I've ever tasted for mangoes. You can literally taste the "Mother Nature" in their flesh. We also liked very much that Whole Foods cares about the suppliers of healthy foods and personally, I was delighted to taste a fruit imported from as far as Haiti. I never tasted a fruit or anything from Haiti before. We are also proud to support small communities of farmers in Haiti. Thank you for importing them to the States and we will be buying them all the time our salsa recipes or smoothies call for mangoes regardless of the price you ask. And thank you for the farmers of Haiti.
05/10/2011 1:01:52 PM CDT
Rex Daniel says ...
Are these genetically modified like the mangoes from Hawaii?
05/10/2011 7:02:24 PM CDT
David says ...
I've visited the Louisville, KY store and the Green Hills, TN store, but I had no luck finding these mangoes. Ideas????
06/09/2011 7:43:59 PM CDT
Elissa Pederson says ...
I took these gorgeous mangoes home and made a fresh mango pico de gallo salsa and served it over WF fresh oven roasted air chilled chicken breast on the bone that were rubbed with WF Tequila & Lime spice rub...served with a Mexican style cole slaw. Quite healthy and very tasty. Thanks WF! 2 mangoes peeled & diced 2 ripe tomatoes seeded and diced 1 red onion diced small 1 ripe avocado diced 1 large handful fresh cilantro- chopped 1-2 limes juiced Salt & pepper to taste Bon Appetit
05/11/2011 4:00:31 PM CDT
katie says ...
yyyyyyum. These are my favorite fruit, period, and look forward to them every spring. My belly thanks you!
05/11/2011 4:50:35 PM CDT
Jacqueline McGann says ...
Yum yum Mangoes! I love Mangoes and they are delicious in my morning Green Smoothies!!! 2 Mangoes, a frozen banana, some pineapple and Spinach, try it you will like it!
05/11/2011 4:51:05 PM CDT
Robin says ...
Thank you for this very informative article about Haitian Mangoes. I have traveled to Haiti and am dedicated to helping the folks in the mountains of LaFond (near Petit Goave) in their quest to create an economy based on organic farming and eco tourism. Thanks for buying from Haitian farmers. With no money for pesticides or fertilizers (and no way to transport such things!), they have no choice but to be organic. Is there a particular person at Whole Foods who works in Haiti? If so, how would a Haitian farmer connect with him or her?
05/11/2011 5:32:56 PM CDT
Dianne Brown says ...
Thank you Whole Foods for your commitment to fair trade and for helping the Haitian farmers.
05/11/2011 7:42:25 PM CDT
Dianne Brown says ...
Thanks for that recipe Elissa! I using it tomorrow! Would be great with fish too :)
05/11/2011 7:46:30 PM CDT
Patricia Robinson says ...
Hi, I just read all the responses that are listed here currently. I, too, wonder about the sentence above that says all the mangoes are 'whole trade', but only some are organic. Is there a way to determine, when I get to the store, which ones are organic and which are not? Are there some farmers large enough to buy pesticides and fertilizers? I am interested in buying these mangoes, but would like a clearer picture of how you determine organic versus non-organic when obtaining the mangoes. I appreciated the comment below that says most people in Haiti are too poor to buy anything artificial to use on their trees. I hope this is true of your mangoes. Thank you for giving all the information above about your sourcing of the mangoes.
05/11/2011 8:12:43 PM CDT
Bill Krumbeiin says ...
These mangoes are really flavorful! Better than most of the other varieties. Have bought three so far. Wish they were grown in more places. They haven't arrived at the Yulupa Av store yet.
05/11/2011 8:22:51 PM CDT
Josh says ...
'Fraid not Mary--they do NOT have a big carbon footprint. The trees need little to no fertilizer or irrigation, nor do they require mulch, spraying etc., and as alluded to in the article, 1 tree makes a great many nutritious fruit (you get almost not nutrition out of heavy watermelons).
05/11/2011 10:33:41 PM CDT
258cinnamongirl says ...
Just read an article about GMO seeds being distributed in Haiti to "help" after the natural misfortunes. I used to love mangoes, but I'm concerned about buying anything imported anymore.
05/12/2011 11:38:40 AM CDT
Vera says ...
I very much agree with Lindsey Green's comment. Thank you Lindsey. Vera Lindsey Green: Individuals in the US are fortunate to have Whole Foods as an accessible representative of the Fair Trade/Organic market. I pay more for produce from Whole Foods because the items in that department ARE Fair Trade AND organic, it is worth the cost to me to know I am buying the best for my household and helping certified growers build a better life.
05/12/2011 5:41:15 PM CDT

Pages