From Fishermen Worth Their Salt

The Nova Scotia harpoon fleet uses a traditional, time-honored fishing method, relying on knowledge and techniques handed down from generation to generation.

Skillful harpooners target large, mature swordfish one by one, virtually eliminating the chance of catching other marine life or harming ocean habitat. It's a piece of history, and a sustainable way into the future.

The Marine Stewardship Council: What it means for fish, fishing communities and you

For more than a decade, Whole Foods Market® has recognized the Marine Stewardship Council (MSC) as the world's leader in sustainable fishery certification. Their strict standards and rigorous third-party certification program — including chain of custody — makes the MSC the most authoritative seafood sustainability program in the marketplace.

By rewarding well-managed, ocean-friendly fisheries with the MSC ecolabel, the MSC creates an incentive for fisheries and fishing communities to maintain healthy fish populations and ecosystems.

Your purchase of MSC-certified seafood supports these communities, helps to combat overfishing and ensures a delicious selection of sustainable seafood in the future. Look for the blue and white MSC seal in our Seafood Departments and visit www.msc.org for more information.