Fresh Produce and Flowers

Our Responsibly Grown Sourcing Program

At Whole Foods Market®, in addition to our longstanding commitment to organics, we are addressing pesticides, farmworker welfare and other issues through our Responsibly Grown sourcing program. Through this program, we buy first from farmers who are committed to better and safer ways to grow our food.

Why Does it Matter?
Responsibly Grown was developed to address some of the serious challenges facing agriculture today.
Why Does it Matter?
What Do We Consider?
We look at each farm’s progress in key areas of sustainability.
What Do We Consider?
Our Partners
Whole Foods Market® worked closely with growers, scientists and sustainable-agriculture experts to develop Responsibly Grown.
Our Partners
Responsibly Grown in Action
Get the story on some of our farmer partners.
Responsibly Grown in Action
Check Out Our Produce Department
From local to organic to Whole Trade®, we’ve got you covered when it comes to the best choices for fresh and in-season.
Check Out Our Produce Department