Oktoberfest has been held every year in Munich, Germany for almost 200 years. The first fest was not really a festival, but a celebration of the wedding of Crown Prince Luitpold I and Princess Theressa of Bavaria on October17, 1810. Like many modern-day events, the highlight was beer and food—in this case wurst (sausages). These days, an astonishing ten million pints of beer and more than ¾ million sausages are consumed annually at this festival.
Stop by our stores and check out the great Oktoberfest selections. From authentic German sausages to new and unique varieties, plus traditional sauerkraut and a very fine lineup of German beers. We’ve got the “best wurst” in town to celebrate the flavors of Oktoberfest!
"The Original Brat Hans" Authentic German Sausages
From Bratwurst to Weisswurst, Knackwurst to Wieners, this is indeed a line of truly authentic German sausages. Created by lifetime sausage makers—butcher Hans from Germany and Chef Martin from Austria—they are made in small batches to assure the highest quality and consistency.
Hans came from Germany to the U.S. in 1987 and his first job was as a meat cutter at Whole Foods Market. A few years later, he left to start his own business creating sausages. We were sad to see him go, but excited about offering his all-natural sausages in our stores. Then, in 2007 he began crafting a line of authentic German sausages exclusively for Whole Foods Market.
These sausages contain no added nitrates or nitrites, MSG, sugar, fillers or artificial colors or flavors. Just all-natural, quality ingredients with the pure flavors you expect at Whole Foods Market. In fact, they are made exclusively for us from pigs raised on vegetarian feed without antibiotics…you can’t find them anywhere else! Ready, set, toss ‘em on the grill, or try in our Oktoberfest recipes.
Sam Adams Oktoberfest (domestic)
Slightly herbal with light fruit and malt. Serve with Bratwurst with Chives, as the clean flavors of the beer will let the spices in the sausage shine.
Paulaner Oktoberfest (import)
One of the original 6 Oktoberfest beers. Nutty aroma with a malty and caramel flavor. Serve with Weisswurst with Parsley to bring out the onion flavor in the sausage.
Spaten Oktoberfest (import)
One of the original 6 Oktoberfest beers. Spicy with an earthy and bitter finish. Original Bratwurst would be a classical pairing with the peppery sausage and the earthy beer.
Hacker-Pschorr Oktoberfest (import)
One of the original 6 Oktoberfest beers. Toasty with hints of honey and fruit, tastes of caramel. Serve with Sheboygan Bratwurst as the pepper and ginger will come forward and complement the richness of the beer.
Becks Oktoberfest (import)
Light with spicy overtones, this beer is fruity. Serve with Curry Bratwurst as the spiciness and lemon in the Bratwurst will tie together the flavors of both.
Erdinger Oktoberfest Weissbier (import)
Mild and crisp, this Weissbier has fruity and nutty overtones. Serve with German Wiener as the simplicity in style of both products is straightforward and complementary.
Ayinger Oktoberfest (import)
This beer is a full bodied Marzen with forward maltiness and a dry finish. Serve with Knockwrust with Garlic as the beer will hold up to the garlic profile and accent the meat flavor.
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