In part 3 of this three-part series on our Premium Body Care® standard at Whole Foods Market®, we’re looking at how these standards raise the bar for the natural body care industry as a whole. Prairie Rose Hyde is co-founder and formulator of Alaffia, a sustainable skin care company based on handcrafted, fair trade shea butter. Alaffia is a shining example of both Premium Body Care® standards and the commitment to Whole Trade™ at Whole Foods Market.

