Elizabeth Smith

A University of California, Santa Barbara graduate, Elizabeth Leader Smith joined Whole Foods Market in 2007 with experience in marketing, public relations and backpacking throughout foreign lands. She has contributed to the company’s community relations, events and media relations efforts in Austin, Texas and currently supports the global communications team as a writer — all of which she’ll tell you may be the best jobs in the world. Her passion for sharing the Whole Foods Market story continues to be fed with each new ingredient, inspiring producer and delicious recipe she unearths. Elizabeth now lives in the United Kingdom where she explores picturesque villages, tries her best to say “aubergine” instead of “eggplant” and loves it when her daughter calls her “Mum.”

Blog Posts By Author

June 12, 2014 @ Whole Story
Wild-caught Alaska salmon is one of the best tastes of summer. Full of flavor and rich in omega-3s, wild salmon is a great choice for weekend barbecues with friends and quick weeknight meals. But with so many concerns about sourcing seafood these days, we often get asked about how we procure wild-caught Alaska salmon.
May 15, 2014 @ Whole Story
In my experience, simple is best when dining al fresco - think finger foods and store-bought shortcuts and prep as much as you can at home. After dining in parks, botanical gardens and beaches, I’m happy to share what I’ve learned.
April 10, 2014 @ Whole Story
Half-eaten chocolate bunnies and untouched stale neon marshmallows are not signs of a successful Easter basket.
March 11, 2014 @ Whole Story
The mild, satisfying flavor & melt-in-your mouth texture of farmed salmon is pleasing to kids & adults alike, yet unanswered questions about its origins may leave a bad taste in your mouth. We debunk six myths about farmed salmon at Whole Foods Market.
February 12, 2014 @ Whole Story
From Wednesday, February 12 to Tuesday, February 25, for every 120 cartons of Smooth Move tea sold, Traditional Medicinals will purchase 1 bicycle to enable children to make the long bike ride through the Thar Desert to school.
February 5, 2014 @ Whole Story
Here are a few of the goodies we’re eating, drinking and recommending this month.
December 29, 2013 @ Whole Story
Does your to-do list include getting in your daily greens?
December 22, 2013 @ Whole Story
Here are a few beverage trends you might be seeing on the shelves at Whole Foods Market®; let’s raise a glass to variety!
December 8, 2013 @ Whole Story
La dolce vita for me is sharing good eats with friends. Over the years I’ve found that a dessert party is one of the most delightful, least stressful and utterly scrumptious ways to celebrate the season. Here’s my advice for a deliciously easy dessert buffet.
November 28, 2013 @ Whole Story
I’m all for one-stop errands. In college, it was the coffee shop/laundromat. Today it’s just natural that I holiday shop where I grocery shop. No, I’m not gifting collards and cashews. Instead, I’m reaching for truffles, flowers and toys and clothing and picking up ingredients for homemade gifts. Here’s how: Gifts Under $5, $10, $15 and $30
November 2, 2013 @ Whole Story
There’s no denying the importance of turkey this time of year. It’s not only the showpiece of the Thanksgiving table, it’s the centerpiece in most conversations too.
November 2, 2013 @ Whole Story
Between travel, school plays and work functions, does a homemade holiday seem as unrealistic as flying reindeer?
October 10, 2013 @ Whole Story
As a child, a night of trick or treating typically ended in a monster game of trading candy with my siblings. As a mom of two, I’m still trading up when it comes to candy though now I’m swapping frightful mysterious ingredients for choices I feel good about. Are you looking for treats, not tricks, this Halloween? Have no fear, Whole Foods Market® carries mummy-approved candy and treats that live up to the high quality standards of all our products. That means there are no hydrogenated fats and artificial preservatives, colors and flavors lurking in these treats.
October 4, 2013 @ Whole Story
  Growing up in the Midwest, October meant a warm kitchen filled with aromatic baked goods, soups and sauces. Although I’m in a warmer climate now, I still equate autumn with some of my favorite flavors. Lucky for fall food lovers like me, Whole Foods Market® makes a great season even better with new delicious products to try. These latest additions on our shelves are made without hydrogenated fats and artificial preservatives, colors and flavors.
September 25, 2013 @ Whole Story
Grab your mug; Sunday is National Coffee Day and we’re celebrating! The Newest Coffee Shop
September 18, 2013 @ Whole Story
For some people, coffee can jumpstart their day. For others, it can jumpstart their community. In Kenya, the word “ubuntu” means, “I am because we are.” Appropriately named Café UBUNTU ­– the first bakery in Maai Mahiu, Kenya – is a true collaboration that will create jobs and empower the community. Learn more about the collaboration that created the café and what is means for the community of Maai Mahiu by watching this video.
September 2, 2013 @ Whole Story
I write about food for a living. I’ve vacationed in cities simply to indulge in the food.
September 1, 2013 @ Whole Story
From choosing organic to avoiding added sugar, tiny victories add up to big improvements on your plate. These latest additions on our shelves are just the thing if you’re looking to feel good about the offerings at your table. Plus, like all products on our shelves, these new offerings are free of hydrogenated fats and artificial preservatives, colors and flavors!
August 1, 2013 @ Whole Story
Back to school can mean back to the drawing board at mealtime. Here are a handful of new products to help you rise and shine at the breakfast table, beat sad sack lunches, dazzle at dinnertime and satisfy snack time cravings.  Remember, like all products on our shelves, these new offerings are free of hydrogenated fats and artificial preservatives, colors and flavors!

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