James Parker

Blog Posts By Author

September 29, 2011 @ Whole Story
With weather as wild and varied as it has been this summer, timing for the fall apple harvest has been hard to predict. Produce expert James shares what we can look forward to now that apples are arriving.
August 30, 2011 @ Whole Story
There is no month that comes close to besting September for flavor and variety when it comes to grapes and raspberries. Learn why some of the last offerings of summer are the most spectacular.
August 16, 2011 @ Whole Story
Produce expert James shares his love for figs, explores the unique way they grow, guides us in selecting the best tasting ones and divulges his favorite ways to serve.
August 2, 2011 @ Whole Story
Tomatoes are complicated. The confusion sets in with the question, “are they fruit or vegetable?” They are legally defined as fruit in the agriculture industry but that doesn’t jive with the multitude of ways I use them.
July 19, 2011 @ Whole Story
Like the porridge in Goldilocks and the Three Bears, conditions that are too hot or too cold can seriously impact the fruit. Learn how peaches and nectarines are doing this year.
July 5, 2011 @ Whole Story
The combination of long, warm summer days and satisfyingly light meals makes corn a seasonal delight. Learn why corn is best eaten as close to harvest as possible.
June 21, 2011 @ Whole Story
It’s peak season for varietal favorites like Grape, Sun Gold, Red and Yellow Pear, Black Cherry and Sno White. Learn why cherry tomatoes start the season.
June 7, 2011 @ Whole Story
Hardy and prolific, summer squash plants produce multiple crops in a single season and flourish in a wide range of climate conditions. Learn why summer squash is the perfect local crop.
May 24, 2011 @ Whole Story
Produce expert James explains how the weather can affect the apricot crop — one of the early harbingers of summer — and shares tips for selecting apricots in our stores.
May 10, 2011 @ Whole Story
Strawberries are available throughout the summer and fall, but the absolute best flavor and value of the year is literally just around the corner. Celebrate the bounty of the strawberry fields.
April 26, 2011 @ Whole Story
Produce expert James expounds on his love of growing and eating spring peas. Learn more about starting your own little patch of happiness.
April 12, 2011 @ Whole Story
Produce expert James shares why the unpredictability of artichokes drives him a little crazy this time of year. Learn how this lovely thistle always prevails in winning his heart.
March 29, 2011 @ Whole Story
Spring brings a reawakening of fields and orchards. Our produce expert James explains how the weather is affecting spring crops and shares what’s ripe now.
March 15, 2011 @ Whole Story
Learn in the inside scoop on how we transcend crazy weather patterns and harvest conditions to bring spring floral beauty to our stores and your home.
March 1, 2011 @ Whole Story
Our produce expert explains how the recent freezing weather will affect this year’s asparagus crop and shares his favorite recipes for this early spring vegetable.
February 15, 2011 @ Whole Story
For snacks, soups, stir-fries and more, carrots are always there when you need them. Learn why they are a friend to farmers too.
January 18, 2011 @ Whole Story
January is the perfect time to load up your plate with broccoli, one of the most popular vegetables in the U.S.
January 3, 2011 @ Whole Story
Ready for a fresh take on guacamole? Check out this killer “Super Bowl-O-Mole” recipe from our produce folks in Watsonville, California.
December 23, 2010 @ Whole Story
Fresh parsley, sage, rosemary and thyme sing to all of our senses. Our produce expert explores the aromatic allure of fresh herbs.
December 7, 2010 @ Whole Story
Citrus trees need a bit of cool weather at the end of the growing cycle to bring out peak flavor, and they also need rain at just the right time in just the right amount. Find out how your favorite citrus is faring this season.



Born in Mississippi and raised in the South (mainly Texas), James Parker’s first produce job was at 16 in a supermarket in Dallas where he trimmed corn, made orange juice, and put strawberries in plastic containers for 4 hours every day after school. James joined Whole Foods Market in 1986 where he initially focused on retail department design and merchandising- helping open more than 60 stores throughout the US. He has since expanded his interests to include the production and purchasing side of the business for fresh produce and floral. For James, produce is “still life- a physical manifestation of our seasonal cycles. Fresh fruits and vegetables connect us to our world in a way that is dynamic and ever changing. It is a way for us to celebrate the changing seasons and our changing world in a positive way every day.” James is also a painter, fresh food chef and advocate, sometimes successful gardener, avid sand castle builder and pumpkin carver. He lives in Aptos, California with his wife Erin, son Aidan, daughter Delilah, and cat Harry.