James Parker

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Born in Mississippi and raised in the South (mainly Texas), James Parker’s first produce job was at 16 in a supermarket in Dallas where he trimmed corn, made orange juice, and put strawberries in plastic containers for 4 hours every day after school. James joined Whole Foods Market in 1986 where he initially focused on retail department design and merchandising- helping open more than 60 stores throughout the US. He has since expanded his interests to include the production and purchasing side of the business for fresh produce and floral. For James, produce is “still life- a physical manifestation of our seasonal cycles. Fresh fruits and vegetables connect us to our world in a way that is dynamic and ever changing. It is a way for us to celebrate the changing seasons and our changing world in a positive way every day.” James is also a painter, fresh food chef and advocate, sometimes successful gardener, avid sand castle builder and pumpkin carver. He lives in Aptos, California with his wife Erin, son Aidan, daughter Delilah, and cat Harry.

Blog Posts By Author

February 28, 2012 @ Whole Story
Learn what winter hazards await the farmers who grow salad leaf lettuce from James, our resident produce expert. Try out his favorite winter salad recipe and share yours.
February 14, 2012 @ Whole Story

I don’t know if there is anything I look forward to more than the flowers of February.

I love all flowers all the time, but there is something special about the first daffodils and tulips of the new year.

January 30, 2012 @ Whole Story
For some folks, making guacamole is a serious, exacting science. For others, just mash an avocado with a fork and you’re done. Try produce guru James’ current fave recipe and share yours.
January 13, 2012 @ Whole Story
For farmers, greens are a hardy and prolific crop, growing well in a wide range of climates all over the US. Learn more about this season’s harvest of collards, kale, chard and more.
December 20, 2011 @ Whole Story
Produce expert James explains the differences in foraged mushrooms, shares his favorite recipe and describes why he treasures this fleeting forest bounty every year.

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