This is it, folks. The big news I've been promising you. All of our U.S. stores will help shoppers celebrate Labor Day by offering ground grass-fed beef at a sale price of just $3.99 per pound on September 3rd only.


Theo Weening, our Global Meat Coordinator, was born – literally – into the meat business; entering the world in his father’s Holland meat shop. “My dad ran an old-style shop, and his number one focus was quality,” said Weening, whose family’s liverwurst entry won a silver medal in the 1987 international meat show. “He bought the cattle direct from the farmers to ensure the best quality and everything was processed in-store.” Theo brings that same level of dedication to his work here. Theo’s passion for quality meats; intricate knowledge of raising practices, cuts and preparation techniques; and his dedication to the art of a centuries-old craft has made him a highly-sought national expert.