John Mackey, along with co-author Raj Sisodia, business professor and co-founder of the Conscious Capitalism Institute, lays out a bold blueprint for capitalism in their fresh, new book: “Conscious Capitalism: Liberating the Heroic Spirit of Business.”
Over the past few years, corporate America has gotten a bad reputation. While free enterprise capitalism has been the most powerful creative system of social cooperation and human progress ever conceived, its perception and role in society have been distorted. Operating under the conscious capitalism model will show that businesses are the true value creators that can push all of humanity upward for continuous improvement. Businesses around the globe need to steer capitalism away from today’s growing trend of cronyism, by embracing conscious capitalism. John and Raj describe this as a way of thinking about business to ensure that it is grounded in a higher purpose to enhance its positive impact on the world. When reinvented in this way, capitalism is an extraordinarily powerful system of value creation mutually benefitting all stakeholders. John talks about how capitalism is Marvelous, Misunderstood and Maligned.