My team has the exciting responsibility of overseeing our national music program - you know, the CDs in our stores. We launched the "Artists Discovery Series" to celebrate exceptional emerging artists who share a passion for the causes and social initiatives that we support as well. We are partnering with Inspire, a leading music and branding firm, to find great artists from around the world. (You can reach Inspire at Inspire@InspireEntertainment.com.) So, without further ado, we are featuring the artist Mishka and his album Above the Bones - in our stores now through April. We asked Mishka to write something to you and here's what he sent:
Hey, Whole Foods, thanks for carrying my new CD, Above the Bones. It was released on Feb 17th on Matthew McConaughey's newly formed label, jk livin Records. Matthew and I worked with guitarist/producer Daryl Thompson for months in the studio to get it where we wanted it - and finally we created Above the Bones. Since the album was released, we have been on tour and living off of road-food; I feel like when I walk into Whole Foods it's like a sanctuary. Even to go and look at the produce section is refreshing. I always feel a sense of relief when I hear that there is a Whole Foods in the city that we are playing as I know that I can always get something good and healthy to eat to keep me going. I also appreciate the alternative health products like herbal teas, vitamins and homeopathic remedies. As a singer performing nightly, I really appreciate it! With Whole Foods becoming mainstream, it's nice to see that it has generated a massive amount of awareness about healthy and organic food choices - and a medium for organic food producers to be In a way, Whole Foods has created a "consciousness" around healthy eating and organic food choices. Hopefully, one day, this will become the norm rather than the exception.Check out Above the Bones and let us know what you think!