What’s your top reason for choosing organic products? Take our poll on organics and see how your thoughts stack up with others. We say: Let’s take toxic pesticides out of the recipe — we make it easy to choose organic food that’s good for you and for our planet. Since the commercialization of synthetic nitrogen sources, pesticides and herbicides in the middle of the twentieth century, farmers have been using these chemicals to boost nutrients in the soil, control insects and weeds. However, almost as soon as synthetic chemical-based farming took off, a passionate group of resistors shunned this approach and formed the roots of the organic movement in the U.S. Since then, a growing group of shoppers and food producers have been asking questions. As more consumers demand more organic products, more farmers have returned to naturally sustainable methods that avoid unnecessarily harming the soil, air, water and creatures of this planet. At Whole Foods Market, we believe that organic is the best choice for our plates. No matter how large or small the farm, organic farming supports natural ecosystems by limiting the input of toxic and persistent chemicals into the air, soil and water. To be certified as organic, a farm must keep records of its practices and products used, and as a national certified organic grocer (the first national retailer to earn the title!), so must we. Organic remains our #1 recommendation for protecting the health of the planet and all its inhabitants. Let’s get educated
Discover reasons to buy organics
Find answers to your organic questions
Learn more about organic farming principles
Read about our status as a certified organic grocer
Trace the history of the organic movement
Remember: Every bite has a story. Your conscious food choices make a world of difference. Learn more at Let’s Retake our Plates.