Are you ready to try a range of nutrient dense foods, form some new healthy habits and have fun doing it? As a part of our ongoing mission to promote wellness and encourage healthier lifestyles, our new iPhone app - Whole Foods Market "Missions" - will help you eat better and live better. Shoppers often come to us for advice on how to take charge of their health, so we created an app to help customers incorporate healthy foods, exercise and more through simple, everyday actions. Our app revolves around 70+ challenges known as Missions, where you engage in a series of steps to earn badges and bragging rights. You can create your own profile to track the badges you earn and then broadcast your accomplishments directly from the app to Facebook, Twitter, and email. In addition to challenging you to earn badges like Organic Avenger, Local Yokel and Nutty Ninja, the "Missions" app also provides a database of more than 300 tips to help you succeed. Tips include advice on nutrition, food selection, storage, cooking and more. You can save your favorites for future reference, and share them with your social network. Our Missions app also includes a store locator, which works just like the Whole Foods Market Recipes app, which we launched a little over a year ago. Whole Foods Market's "Missions" app is available for free from Apple's App Store on iPhone, iPad and iPod touch or at itunes.com/appstore. For more information please visit the iPhone app page on our website. Tell us what you think of our new app in the comment section below, or write a review in the iTunes store!