What’s for dinner? Make it tilapia! Today is our one-day only sale for responsibly farmed tilapia at an amazing $4.99 per pound – that’s around 40% off – almost a $4 savings per pound* at all U.S. and Canada Whole Foods Market stores.  Tilapia is one of the most popular fish choices among our customers who enjoy its mild flavor and versatility. Perfect for a quick weeknight dinner or even dressed-up for dinner guests, tilapia takes well to a variety of flavorings and cooking techniques. Baked, broiled or poached, tilapia is a delicious white and flaky fish that will fit easily into your new year’s resolutions for healthy eating as well as your budget!

xx = Amount of savings varies by store

We have the strictest standards in the industry for farmed seafood and only Whole Foods Market’s standards prohibit added hormones for farm-raised tilapia. Learn about our farmer partners and how they grow fish the old fashioned way, by letting fish reproduce naturally. All the more reason you’ll want to stock up during our first-ever, one-day sale on fresh tilapia. Tilapia freezes well so buy extra to freeze but remember to use it within 60 days for the best quality and flavor. Here are some great ideas for tilapia: Try a super easy and quick dinner with Baked Tilapia with Lemon-Thyme Flaky Salt. Or for a little dressier meal, try Broiled Tilapia with Shitake Red Rice Pilaf, a delightful choice served with sautéed spinach and a rice pilaf with shitake mushrooms and Bhutanese Red Rice. If you’d like more recipes, check out our recipe collection on our website or talk to one of our fishmongers at your local store. At this amazing price, you’ll get a great buy and a delicious, responsibly farmed fish. What a great way to start 2011!