Valentine's Day and roses go hand in hand. Around here we've been thinking about not just how beautiful they are, but about what our Whole Trade Guarantee™ [1] roses give back to the communities where they are grown. Grown in the Ecuadorian Andes by a group of Fair Trade certified farms, these "blooms with benefits" help to cultivate better working conditions and equitable wages for the farms' workers. For each case of Whole Trade roses purchased by Whole Foods Market, an additional percentage is paid directly to worker groups from each farm who collectively decide how to use the money.