Whole Foods Market Co-Founder and Co-CEO John Mackey signs copies of Conscious Capitalism, Liberating the Heroic Spirit of Business, co-authored with Bentley University Professor Raj Sisodia on Wednesday, February 6, from 12:30-1pm at Whole Foods Market, 929 South Street in Philadelphia. Books are on sale at all Whole Foods Market locations for $18.99. The proceeds from all books purchased at Whole Foods Market locations are donated to the Whole Planet Foundation, a nonprofit seeking to alleviate poverty through microcredit in communities worldwide that supply Whole Foods Market stores with products. In addition, Whole Foods Market South Street will donate an additional $1 for every book signed at the event. Learn more about Whole Planet Foundation and Whole Trade Guarantee products at sampling stations during the event.