70% of all the world's Fair Trade produce and 90% of all the world's Fair Trade floral is sold through Whole Foods Market! We’re not just about selling groceries; we believe we have a responsibility toward all people involved in our business. This includes shoppers, shareholders, team members and suppliers as well as producer communities in developing countries. We also believe we have a responsibility toward a healthy planet. Every Fair Trade purchase is like a vote for a better world. We are celebrating Fair Trade month with a special sampling event and information station.