Whole Foods Market celebrates healthy eating for the New Year with a Health Starts Here (HSH) Passport event that showcases good for you foods and recipes. Using the WFM HSH passport as a guide, shoppers can taste nourishing foods in each department and learn how a few simple dietary changes can impact lifelong health. Shoppers who visit all the sample stations and complete the passport can enter to win a Healthy Pantry Makeover. The winner will receive a $50 Whole Foods Market gift card, along with a list of suggested healthy pantry products recommended by our HSH experts. Whole Foods Market’s Health Starts Here [1] program provides healthy eating education with the goal of empowering customers, team members and stakeholders to make the best health-supportive, delicious food choices to maximize personal health and vitality. HSH focuses on four pillars of healthy eating: real foods that are whole, fresh, natural, organic, local, seasonal and unprocessed; plant based foods; healthy fats from plant sources such as nuts, seeds and avocados; and nutrient dense foods.

