Join us to witness the centuries old art of cracking open the king of cheese: Parmigiano Reggiano, imported straight from Italy. All Whole Foods Market stores worldwide will be cracking open a mouth watering, 85 lb. wheel at the same time, as we attempt to break a Guinness Book World Record. Enjoy samples of nutty, sweet, grassy, creamy, fruity deliciousness, paired with complementing foods and wines! No registration necessary, just stop on by!