This is the day Parmesan Reggiano fans around the world have been waiting for, Parmageddon! Swing by our store and try samples in each department featuring... you guessed it, Parm! The countdown begins and at 2pm two cheesemongers will be cracking two wheels of parm, a sight definitely not to be missed! We’re cutting the wheel at the same around the nation in every Whole Foods Market. Don’t forget to grab a hunk of this coveted cheese on your way out because it will be on sale!