It’s a Parmesan invasion! Gather around for the Cracking of the Parm, a Whole Foods Market cheesy tradition, and cheer us on as we attempt to break the Guinness World Record for most wheels of parmesan cracked simultaneously! All Whole Foods Market stores around the country will be cracking the Parm at exactly 3pm. Be there to watch us make history – AND, of course, taste the unique freshly-cracked flavor of the Parmiggiano Reggiano. No registration necessary.