Come watch us shatter the world record! More than 400 wheels of Parmigiano Reggiano will be simultaneously cracked and sampled at our stores around the world! Breaking into an 80 pound wheel of our 24-month aged Parmigiano Reggiano is a centuries-old art that uses 5 official tools so the internal crystalline structure and crumbly texture is left intact. Shoppers are invited to gather around to watch the cracking & enjoy samples. More info at wholefoodsmarket.com/parmageddon [1]