Parmageddon is near! We're crash landing in the Vienna Store to rally around the center of the cheese universe, a 90lb wheel of Parmigiano Reggiano. At exactly 3pm EST, every Whole Foods Market around the globe will use traditional Italian Parmigiano Reggiano tools to simultaneously crack open the wheels of cheese and break a Guinness World Record! Cast your vote for the Vienna winner for a chance to win a $50.00 gift card...Who will be named our King or Queen of Parm this year? Mounir, Dave, Amanda...join us on Saturday 3/9/13 to find out!