If you’re not acquainted with the center of the cheese universe, Parmigiano Reggiano, let's give you a taste of this astronomical fromage! To celebrate the landing of this cheese in all Whole Foods Markets we’ll attempt to take back our Guinness World Record for the Most Parmesan Cheese Wheels Cracked Simultaneously. We’ll be cracking more than 400 wheels across the country to earn the title. This stellar event happens at all our stores on Saturday, March 9 at exactly 12 .m PST. in Davis as we have two team members face-off and race to crack open a wheel of Parmigiano Reggiano, and enjoy samples.