Parmagedon: It’s the end of the World Record

We’re shattering the world record! More than 400 wheels of Parmigiano Reggiano will be simultaneously cracked and sampled across all of our stores.  Join us in our official attempt at breaking the current world record with a parm-cracking showdown! Stop by to capture the CRACK, as two Whole Foods Market Specialty Team Members, along side our guest Chef from our neighbors at One Restaurant of The McEwan Group [1] take on the challenge together. Share your photos on Whole Foods Market Yorkville Twitter @YorkvilleWFM and tag #parmcrack for a chance to win a $100 gift card.