We invite you to celebrate the mightiest of cheese through our annual “Parmigiano Reggiano Crack” event in which we will simultaneously crack wheels of Parmigiano Reggiano in all Whole Foods Market stores. We currently hold the Guinness World Record for the most numbers of wheels cracked simultaneously!
At the Whole Foods Market Mishawaka store, events will include an all-store sampling event, live Parmigiano Reggiano wheel cracking, and giveaways. The shopper who can guess the closest accurate weight of a wheel of Parmigiano Reggiano will win a $25 gift card.
All-Store sampling event-Noon to 3pm
Parmigiano Reggiano cracking-3pm