Whole Foods Market Presents "Parmageddon!"
Witness glory as we crack our way into the Guinness Book of World Records!
Saturday March 9th
Who doesn't love free cheese samples? Join us in our stores on Saturday March 9, 2013 at 2pm CST as we simultaneously crack and sample over 400 wheels of authentic Parmigiano Reggiano across the US, Canada and the UK. Plus we'll have food pairings and more!
Our cheesemongers take cracking these wheels very seriously! There is a centuries-old art to opening the cheese wheels by using official tools (five different types of knives) so the internal crystalline structure and crumbly texture is left intact.