Our Whole Trade™ Guarantee

About the Whole Trade Guarantee

A Commitment to Ethical Trade, the Environment and Quality Products.

At Whole Foods Market, we believe we have a responsibility toward all entities involved in our business: our customers, shareholders, Team Members, suppliers, the environment and, not least of all, our community. To us, community transcends the boundaries of our cities to the places from which we source our products, many of which are in developing countries.

As a result, we have created the Whole Trade Guarantee, an extension of our values that let’s you rest assured that you are buying the best for you, for your community, and your world. Whole Trade Guarantee products must:

• Meet our high Quality Standards
• Provide more money to producers
• Ensure better wages and working conditions for workers
• Utilize sound environmental practices

Plus, with each purchase of those products, one percent of the retail price goes to the Whole Planet Foundation, which is creating real results in the fight against poverty.

Working to End Poverty in the Developing World

For each Whole Trade product sold, one percent of the retail sale will go to the Whole Planet Foundation. The mission of this foundation is to create economic partnerships with the poor in those developing-world communities that supply our stores with products.

Through innovative assistance for entrepreneurship — including direct micro-credit loans and tangible support for other community projects — the Whole Planet Foundation seeks to create prosperity in emerging economies.