Donations at Callowhill

Whole Foods Market Callowhill proudly supports many non-profit organizations in our community and beyond through a charitable giving program that includes '5% Days', 'Nickels for Nonprofits', donations of food for community events and team member volunteering days. In 2013, our store donated over $30,000 in food and cash to non-profit 501(c)3 organizations and schools in our local community!  

If you are interested in requesting support for a community event or organization, please review our charitable giving programs detailed below:


Throughout the year, Whole Foods Market Callowhill makes in-kind donations of food, drinks and gift cards to community events and nonprofit fundraisers.  If you are interested in requesting support, please complete our In-Kind Donation Application and submit electronically.

Please be advised that requests need to be submitted at least 8 weeks in advance to be considered for sponsorship. Please be sure you are applying to the Whole Foods Market closest to your event or organization. All applicants must have 501(c)3 nonprofit status and should include this form along with their completed application. Incomplete applications will not be reviewed.


Nickels for Nonprofits:  If you have shopped with us before, you know that $.05 is taken off your bill for every shopping bag you reuse.  You also have the option to donate that nickel to one of two nonprofit organizations. These nickels add up to valuable programmatic dollars, allowing Whole Foods Market and our customers to make a real difference in our community!

5% Days:  On select days throughout the year, 5% of Whole Foods Market Callowhill’s sales is donated to local non-profit organizations. Customers and supporters come together to raise funds for our selected organizations just by shopping at Whole Foods Market Callowhill on these days. This is also a great way for nonprofits to rally their support network, and engaged Whole Foods Market customers in person.

To be considered as a potential 'Nickels for Nonprofit' or '5% Day' partner, your organization must:

  • Complete a '5% Day & Nickels for Nonprofits Application' 
  • Provide a copy of your 501(c)3 letter and annual report
  • Be able to provide a dynamic and engaging in-store presence throughout the '5% Day'
  • Work with Whole Foods Market to develop marketing strategies (social media, email, PR, etc.) to promote the '5% Day'
  • Not have been at '5% Day' Partner with ANY Whole Foods Market stores within the past three years
  • Submit a report of how '5% Day' funds were used by your organization, and recognize Whole Foods Market’s contribution to your organization via appropriate venues

If you are a nonprofit interested in applying to either program, please complete the Nickels for Nonprofits & 5% Day Application and submit to:  

Trish Delude
Marketing Team Leader

Both '5% Day' and 'Nickels for Nonprofits' partners are chosen each fiscal quarter.  Your application will remain on file one year from the date you submit it. Each quarter we select beneficiaries based on a different theme. Please refer to the below to know when we may consider your application.

  • Spring: Open to all organizations (Jan-April)
  • Summer: Environment (April-June)
  • Fall:  School/Kids/Education (July-Sept)
  • Winter: Hunger (Oct-Jan) 

Due to the overwhelming number of requests, our store is unable to accommodate all donation applications.  Submitting an application is the first step in this process and does not guarantee support of any kind from the store.  Please contact Trish Delude, Marketing Team Leader if you have any questions about donations.