Helen - Culinary Demo Specialist
Welcome to my table!
After a long career in academics, and pursuing a Professional Culinary degree, I worked as a private chef to two wonderful families before joining Whole Foods Market in 2005. I have enormous respect for food and how it is sourced. I am passionate about both the product and the preparation and thoroughly enjoy the privilege of serving as the Culinary Demo Specialist here in Framingham. Customers continually ask me for tips on how to prepare delicious meals. There is no secret to it, and it doesn’t require specialized training. Begin by bringing home the healthiest and most delicious ingredients.Then, trust your palate and put the things you love together! Preparing meals doesn’t need to be tedious, and it certainly doesn’t need to be complicated. Be creative, have fun and celebrate the extraordinary bounty we have available to us.
Helen Matthew-Emde, CCP
Nia - Healthy Eating Specialist
Nia has been into eating well and treating the body right her whole life. Until recently, she thought that meant animal-protein, dairy heavy meals with moderate portions of vegetables was the way to go. In 2011, she made the decision to try out a Plant Strong ™ , Nutrient Dense eating lifestyle instead. By focusing her meals on large portions of fruits, vegetables and whole grains, she’s felt healthier and has more energy. She’s lost a large amount of weight and is now looking to share her success with others! A passionate chef, Nia is all about teaching how to make healthy decisions in the kitchen! Come stop by the store to see Nia for her demos, cooking classes and tours!
Whole Food • Plant Strong • Healthy Fats • Nutrient Dense
Mitch - Concierge / Local Forager
Mitch IS Framingham!
When you arrive at WFM Framingham, you will be greeted by Mitch Hurley, our Concierge Extraordinaire! Whatever it is you’re looking for, Mitch will show you where it is, tell you about its origin and even how to prepare it. (He’s also has been known to sell you things you didn’t know you needed!)
In addition, he’ll entertain your children. He dances for them (not so well) and sings (also not so well), but still they love him! He has many “petite fans” who visit the store regularly to teach him a new move they learned in their dance class, or a song they learned at camp! We’re pretty sure they consider him a legend!
Mitch is an excellent cook with a seasoned palate, and he can advise you about cooking just about anything! He has traveled the world and can find a language or a food product to connect with every customer, no matter the ethnicity! Mitch is a delightful and fun “foodie” who knows more about food, how it’s sourced, and how many ways it can be prepared than most of us. He even knows how to “chiffonade!”
You might see him cutting your Christmas tree at the holidays, or freshening up our outside café tables in the summer. Mitch is also a passionate member of our WFM “Green Team,” as well as our Local Forager, constantly seeking out the best local products to make them available for our customers.
What is very true is that when Mitch is “in the house” we all feel more secure. If we lose power or the freezers go down, he’s on the job. If there’s a flood and hoses need to be re-routed, he has it covered. Mitch represents all that is good at Whole Foods Market Framingham. He nurtures incomparably our investment in the highest-quality products, our devoted customers and our beloved community.