Whole Foods Market "Win A Foodie Trip to Switzerland"

Dates: This promotion begins on 7/15/13, and ends on 7/27/13 (the “Promotion Period”).

Eligibility: The “Win A Foodie Trip to Switzerland” Sweepstakes (the “Promotion”) is open only to legal residents of the fifty (50) United States (including the District of Columbia) and Canada (excluding Quebec Province, where it is void) who are at least twenty-one (21) years old at the time of entry. Officers and employees of Whole Foods Market (the “Sponsor”), Whole Journeys, Switzerland Tourism (“ST”), and the Ticino Region of Switzerland, and their respective, affiliated companies, vendors, advertising/promotion companies, as well as the immediate family (spouse, parents, siblings, and children) and household members of each such employee (collectively, the Promotion Entities”), are not eligible to win.

NO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER OR WIN. Purchasing will not improve your chances of winning. Winners will be chosen at random. Sweepstakes is open to legal residents of the 50 United States (including D.C.) and Canada (excluding Quebec), age 21 or older. Void outside the U.S. and Canada, in the United Kingdom, Quebec, Puerto Rico and wherever else prohibited by law. All federal, state, provincial and local regulations apply. Sweepstakes begins at 12:00:01 AM ET on 7/15/13 and ends at 11:59:59 PM ET on 7/27/13. Subject to full Official Rules. Sponsor: Whole Foods Market, 550 Bowie Street, Austin TX 78703, U.S.A.

To Enter: Simply visit wholefoodsmarket.com/newsletters, anytime during the Promotion Period, and subscribe to at least one Whole Foods Market newsletter. Once you have subscribed to a WFM newsletter you will receive one (1) entry into the sweepstakes. Current subscribers will automatically be entered with one (1) entry. A newsletter subscription is required for an entry. All existing newsletter subscribers will automatically receive one (1) entry into the sweepstakes. Sponsor is not responsible for late, lost, destroyed or misdirected entries. Limit; one (1) entry per person.

(Note; You may opt-out of receiving future issues of the newsletter at any time simply by clicking on “Unsubscribe” at the bottom of every email issue and entering your email address to manage your email subscription settings).

Note: Multiple participants are not permitted to share the same email address. Any attempt by any participant to obtain more than the stated number of entries by using multiple/different email addresses, identities, registrations and logins, or any other methods will void that participant's entries and that participant may be disqualified. Use of any automated or third-party system to participate is prohibited and will result in disqualification. In the event of a dispute as to any online entry, the authorized account holder of the email address used to enter will be deemed to be the entrant. The "authorized account holder" is the natural person assigned an email address by an Internet access provider, online service provider or other organization responsible for assigning email addresses for the domain associated with the submitted address. The potential winner may be required to show proof of being the authorized account holder.

Prize/Drawing: One (1) Winner will be randomly-selected by a representative of the Sponsor, on/about 8/15/13, from among all eligible entries received. Winner will receive a trip for 2 (winner and one (1) guest) to Ticino, Switzerland. Trip will include: i) round-trip coach airfare for 2 from major airport nearest winner’s home; ii) 6 nights/7 days hotel accommodations (1 room, double occupancy); iii) a Swiss Pass - Regional or national based on destination; Swiss Pass Provided by ST, local transportation not provided by ST will be offered by Ticino Tourism iv); v) unique food experiences such as: cheese making, chestnut trail, local market experience, Merlot winemaker lunch, chocolate visit etc. (TBD by Sponsor); vi) a local guide or Tourism Board person to join them to highlight active foodie experience; local guide will give some guided tours (not full time as they will also discover the destination on their own). vii) all transportation needed for itinerary (any trams/private trains, etc.) also for local transportation not included in the Swiss Pass; and viii) some meals (TBD by Sponsor). Half board basis (breakfast offered, option to choose lunch or dinner). Approximate retail value: $8,590 USD.

Prize Conditions: The potential Grand Prize winner will be notified by mail, phone, or email, and must sign and return an Affidavit of Eligibility, Liability & Publicity Release (if U.S. resident) or a Declaration of Compliance (if Canadian resident) (collectively, the “Releases”) within seven (7) days of notification in order to claim their prize. If a potential Grand Prize winner cannot be contacted, the prize notification is returned as undeliverable, or he/she fails to sign and return the Releases within the required time period, that potential winner forfeits the prize and an alternate winner may be selected. Only two (2) alternate winners will be selected, after which the prize will remain un-awarded. Any potential winner from Canada will be required to correctly answer a time-limited skill testing question without any assistance in order to be eligible to receive the Grand Prize or the Grand Prize will be forfeited. Winner must redeem the prize travel package within one (1) year from date prize is awarded. If a winner is unable to redeem the package within the time period required, the prize will be forfeited and an alternate winner may be selected. The package is subject to availability and blackout dates. Prize may not be transferred, substituted or redeemed for cash. Prize cannot be used in conjunction with any other discounts or special offers. Request must be placed no less than sixty (60) days prior to requested departure date. Winner must obey local laws and regulations. All expenses and incidental travel costs not expressly stated in the package description above, including but not limited to food/beverages, travel insurance, passports and other documents related to foreign travel, personal charges at lodging, telecommunication charges, security fees, taxes, gratuities, or other expenses or incidentals are the responsibility solely of winner. Winner's travel companion must be twenty-one (21) years old as of the date of departure and must travel on the same itinerary and at the same time as the winner. Winner's companion must also execute liability/publicity releases prior to travel. Winner and companion are solely responsible for obtaining documents necessary for international travel, i.e. passports (if applicable). Restrictions, conditions and limitations may apply. No substitution, assignment or transfer of a prize is permitted, except by Sponsor, who reserves the right to substitute the prize or prize component with another of comparable or greater value. Winner is responsible for all taxes and fees associated with prize. All entrants agree to be bound by these Official Rules and the decisions of the Sponsor, which shall be final and binding in all respects. All federal, state, provincial and local rules and regulations apply. By participating in this promotion, entrants agree to “hold harmless” the Sponsor and agents affiliated with this promotion for any and all damages that may result from acceptance of the prize offered and/or participation in the promotion. Entrants further agree to be bound by these Official Rules and the decisions of the Sponsor, which shall be final and binding in all respects.

Publicity: Except where prohibited, participation in the Promotion constitutes winner's consent to Sponsor’s use of winner's name, likeness, voice, opinions, biographical information, hometown and state for promotional purposes in any media without further payment or consideration.

Entrant's Personal Information: Information collected from entrants is subject to the Sponsor’s Privacy Policy which can be linked from (http://www.WholeFoodsMarket.com).

General Conditions: Sponsor reserves the right to cancel or modify the Promotion if fraud, technical failures or any other factor beyond Sponsor's reasonable control impairs the integrity of the Promotion, as determined by Sponsor in its sole discretion. In such event, Sponsor reserves the right to award the prize at random from among the eligible entries received up to the time of the impairment. Sponsor reserves the right in its sole discretion to disqualify any individual it finds to be tampering with the entry process or the operation of the Promotion or to be acting in violation of these Official Rules, or any other promotion or in an unsportsmanlike or disruptive manner. Any attempt by any person to deliberately damage any web site or undermine the legitimate operation of the Promotion is a violation of criminal and civil law, and, should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law. Sponsor's failure to enforce any term of these Official Rules shall not constitute a waiver of that provision.

Release: By receipt of any prize, entrant agrees to release and hold harmless the Promotion Entities, each of their related companies, and each of their respective officers, directors, employees, shareholders, and agents from and against any claim or cause of action arising out of participation in the Promotion or receipt or use of any prize.

Limitations of Liability: The Promotion Entities are not responsible for: (i) technical failures of any kind, including but not limited to the malfunctioning of any computer, cable, network, hardware or software, delay in operation or transmission, communications line failure, technology outage, theft or destruction or unauthorized access to, or alteration of entries, whether caused by the sender or any of the equipment or programming associated with or utilized in the Promotion; (ii) the unavailability or inaccessibility of any transmissions or telephone or Internet service; (iii) unauthorized human intervention in any part of the entry process or the Promotion; (iv) electronic or human error which may occur in the administration of the Promotion or the processing of entries; or (v) any injury or damage to persons or property, including but not limited to entrant's computer, hardware or software, which may be caused, directly or indirectly, in whole or in part, from entrant's participation in the Promotion. If for any reason an entrant's entry is confirmed to have been erroneously deleted, lost, or otherwise destroyed or corrupted, entrant’s sole remedy is another entry in a similar, future Promotion, provided that if it is not possible to award another entry due to discontinuance of the Promotion, or any part of it, for any reason, Sponsor, in its discretion, may elect to hold a random drawing from among all eligible entries received up to the date of discontinuance for any or all of the prizes offered herein. No more than the stated number of prizes will be awarded. In event that production, technical, seeding, programming or any other reasons cause more than stated number of prizes as set forth in these Official Rules to be available and/or claimed, Sponsor reserves the right to award only the stated number of prizes by a random drawing among all legitimate, un-awarded, eligible prize claims.

Disputes: Entrant agrees that: (i) any and all disputes, claims and causes of action arising out of or connected with the Promotion, or any prizes awarded, shall be resolved individually, without resort to any form of class action, and exclusively by the United States District Court, in the state of New York, U.S.A.; (ii) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering the Promotion but in no event attorneys' fees; and (iii) under no circumstances will entrant be permitted to obtain awards for and entrant hereby waives all rights to claim punitive, incidental and consequential damages and any other damages, other than for actual out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased. All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of the entrant and Sponsor in connection with the Promotion, shall be governed by, and construed in accordance with, the laws of the State of New York, U.S.A.

Winner Confirmation: For a written confirmation of the Grand Prize Winner’s name and city of residence, send a self-addressed stamped envelope, after 7/27/13, but no later than 9/15/13, to; The Whole Foods Market “Win A Foodie Trip to Switzerland” Giveaway, Winner Confirmation Request, PO Box 25466, Rochester, NY 14625.

Sponsor: Whole Foods Market, 550 Bowie Street, Austin TX 78703, U.S.A.

Void in Puerto Rico, Quebec and wherever else prohibited or restricted.