An Elite Community: A Whole Trade Story

Learn about the impact of Whole Trade™ flowers from a team member ’s South American trip visiting farms, meeting growers and seeing the benefits firsthand.
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Flowers Uncut: A Whole Trade Story

Learn about the impact of Whole Trade™ flowers from a team member ’s South American trip visiting farms, meeting growers and seeing the benefits firsthand.
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Whole Trade Holiday Flowers

From Costa Rican lilies to Ecuadorean roses, our Whole Trade flowers(R) are grown to meet our commitment to ethical trade, the environment and the highest quality.

Gift Giving Guide: Part One

Whether you’re stuffing a stocking, sending a gift across the country, handing a hostess some holiday cheer or simply putting something special in the hands of someone special, you’re sure to find a gift for everyone on your list at Whole Foods Market.

Simple Tips for Holiday Flowers

The holidays are coming, and with them, the many opportunities to share your time with family and friends. One of the things I like to do this is get together and make holiday flower arrangements for our homes.
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Bringing Spring Flowers to Market

Learn in the inside scoop on how we transcend crazy weather patterns and harvest conditions to bring spring floral beauty to our stores and your home.
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Go Whole Trade™ for V-Day Roses

wt_valentines Valentine's Day and roses go hand in hand. And around here we've been thinking about not just how beautiful they are, but about what our Whole Trade Guarantee™ roses give back to the communities where they are grown.
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Win Gifts That Give Back for Your Valentine

Tell us about your Valentine and you just might win a gift basket full of Whole Trade and Fair Trade treats and a gift card for flowers and more. Hurry...February 10th is the deadline.

Whole Trade Lilies from Plantas y Flores

Whole Trade lilies bring holiday cheer to you and to others. Learn how Plantas y Flores grows flowers meeting our Whole Trade commitment to ethical trade, the environment and quality products.
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Set the Table With Whole Trade™ Flowers

Set your table with beautiful flowers while helping others. Learn how Whole Trade™ flowers translate into Gladys feeling respected with fair wages and opportunities for her family.

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