Whole Foods Market commits to full GMO transparency by giving supplier partners five years to source non-GMO ingredients or to clearly label products with ingredients containing GMOs.
Today, we stood up for the consumer’s right to know by announcing that all products in our US and Canadian stores containing genetically modified organisms (GMOs) must be clearly labeled within five years. We heard our customers loud and clear asking us for GMO labeling and we are responding where we have control: in our own stores.
Whole Foods Market supported California’s Proposition 37 because we believe consumers have the fundamental right to know how their food is sourced, grown and produced. We are disappointed that the initiative did not pass. We do believe that awareness of this issue was significantly raised during the campaign, and we are encouraged by the labeling efforts now underway in many other states. We hope that ultimately these efforts will lead to a single federal labeling standard.
I've been in the grocery business for more than 30 years. Since I opened my first store in Weaverville, California in 1977, I've talked to customers about everything from diet choices to recipes to organic gardening. Over that time I've had the opportunity to see firsthand what Whole Foods Market customers want is information about the food they're buying.
I answer customer questions here at Whole Foods Market. Lately we’ve been hearing from a lot of customers who’ve seen a news story about our frozen vegetables coming from China. It’s actually an inaccurate four year-old news story that has resurfaced and is making its way around the internet again. I‘m posting here in the hopes of setting the record straight.
The story, which first aired on ABC affiliate WJLA in 2008, paints the picture that organics from China are not possible.
Stop the insanity! I help with customer inquiries here at Whole Foods Market and we’ve been hearing some wild, off-base stories from folks around the country lately.
For brevity’s sake, I’m going to list them here in hopes of dispelling these rumors.
Rumor No. 1: Whole Foods Market has been bought by Monsanto. No! What crazy talk! We’ve never had any affiliation with that company. We are publicly traded; our majority shareholders are listed in documents filed with the SEC and, I promise, Monsanto is not on the list and never has been.