As many value experts will tell you, one of the best ways to avoid impulse buying is to come to the store with a list of what you need. Great advice. But, as we all know, new products come out that fit our needs and we really want to try!

Annie's has done it again. Just when you think "how are they going to top [insert their latest cool product here]?" - they come out with the next nifty thing that fills a niche.

Ok, so this blog is actually a confession...Well a couple of confessions!

You may remember back in summer when we first started up on Twitter and chose our favorite Tweet of the Day until the end of August. Well, Tweet of the Day is back - starting on Monday November 17th 2008 (coincidentally, also my birthday!).

It all started with a brief conversation at the Fancy Food Show in New York City in July of 2007.  The owner of a company was telling me about an idea for a new product. “What’s it called?” I asked inquisitively. “Sacha Inchi," he said. “Uh…I’ve never heard of it.” I replied.  I asked him what it was. “It’s the next cool thing.” he predicted.