Every October thousands of high profile companies launch expensive ad campaigns designed to support “the cure” as part of Breast Cancer Awareness month. Retail shelves are lined with everything from pink mixers to pink toenail polish.

October 2010 is our first (and hopefully annual) Non-GMO Month, an event that introduces and celebrates the “Non-GMO Project Verified” seal, a first-of-its-kind certification program that Whole Foods Market fully supports.

Read on for a chance to tell us which products meet your personal taste test and you might win a year’s subscription to Cooking Light.

Appreciation goes to these great vendor partners for taking the time to record video birthday messages to us. We are feeling really special on this most special day — our big 3-0! From Transfair:

In honor of our 30th birthday, some of our vendors gave us the best present ever - new products that make us (and soon hopefully, you) want to get the party started! We're honored to have built partnerships with these creative and passionate folks.

Are you planning an Oktoberfest celebration? We doubt anyone can top the ten million pints of beer and more than ¾ million sausages consumed at Munich's Oktoberfest. Of course, they have a reputation to uphold as the birthplace of Oktoberfest back in 1810 celebrating of the wedding of Crown Prince Luitpold I and Princess Theressa of Bavaria.

Thanks to Sean Johnson, Founder of Wild Lotus Yoga studio in New Orleans, who collaborated closely with Putumayo on this project and provided this blog post.

Thanks to Jimmy Dunne, President of Inspire - a music and branding company partnering on music initiatives with Whole Foods Market - for providing this blog post.