Weekend Sale: Alaffia GoodSoap Bars

Alaffia’s luxurious GoodSoap Bars are made with rich, moisturizing, fair-trade shea butter from women's cooperatives in Togo, Africa. They meet our Premium Body Care™ standards and also help support Alaffia’s generous commitment to the Whole Planet Foundation.
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4 Hints for At-Home Hair Color

Coloring at home is convenient, and it allows you to make informed decisions about what you’re putting on your head (and absorbing through your scalp). Because hair dyes can contain shady ingredients, our Whole Foods Market stores carry Naturtint Hair Permanent Hair Color, which is formulated without ammonia, resorcinol or parabens.
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DIY Ultra-Hydrating Hair Mask

If you’re blessed with naturally curly hair, sometimes your locks need a little extra love. Maybe heat and humidity have made your ends go frizzy? Perhaps color treatments or frequent washing have wreaked havoc on your hair cuticle, the outermost protective layer of your hair? We asked Rose Hyde, co-founder of Alaffia, to help us with a hydrating hair mask recipe that you can whip up at home.
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Pack Like a Pro with an Airplane-Friendly Travel Bag

Whether you’re a seasoned traveler or an amateur (like me), we've got recommendations for airplane-friendly sizes of some of our favorite products. Now you can sail through security and arrive in beautiful style.
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The Top 10 Most Popular Types of Supplements

The Whole Body sections of our stores have a wide variety of supplement types so if multivitamins are the only kind that spring to mind, there’s a whole new world to explore. Here’s a list of popular supplements and why you might take them, too.
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DIY Belly Balm for Pregnant Mamas

Pregnant moms, soothe your stretched, itchy belly skin with this simple and effective belly cream that you can make at home from familiar, plant-based ingredients.
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Savvy Summer Skin Care

Savvy Summer Skincare

Summer fun has begun! Longer days give us more time in the yard, at the park, on the trail and in the water. Whether your plan is to relax or play hard, or maybe a little of both, be sure to be smart about skin care.

Ready for Action: Your Summer Survival Kit

Summer is a great time to widen your workout options. Of course, it’s easier to be adventurous when you have the right tools. That’s why Whole Foods Market® is pleased to release our Ready for Action summer survival kit on June 27th. Hurry! It’s only available for a limited time while supplies last.

DIY Beard Oil with Whiskey

Our friends at Aura Cacia shared a recipe for DIY beard oil made with whiskey and plant oils. It’s time to grab your vintage-style whiskey flask and get crafty!
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Hemp History Week: Sow the Seed + a Sale

It’s the 6th annual celebration of Hemp History Week and our US stores are closing out the week with sales on select products that contain hemp. But first a bit about what Hemp History Week is all about.
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