Raising the Bar: Organic Castile Soaps

Two years ago my team found a rich lathering, freshly scented USDA-certified organic castile soap that exemplifies so many of our core values that we not only brought the product to our stores, we also included those values on the label!
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Body Care Products to be Proud Of

Foaming Hand SoapIt might sound strange to say that I am proud of my grocery store. Proud of my kids, yes; but my grocery store? Indeed it’s true, and I have to tell you one of the biggest reasons has to do with body care — Premium Body Care™ to be exact. 

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Kids and Probiotics

Here’s a tidbit that will impress: Do you know that roughly 70% of your immune system is housed in your digestive tract? Okay, maybe that won’t impress everyone, but it sure impressed me. See, now that I am a parent, my health-seeking goals focus on my kids.

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Have Fun in the Sun and Get Your Vitamin D Too!

Long gone are the days of gulping down cod liver oil to ensure your body is getting the recommended amount of Vitamin D. In fact, your best and cheapest source is right outside the window: the sun, specifically UVB rays.

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Are Your Kids Getting the Vitamins They Need?

“Hooray! Vitamins!”

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Changing Lives with Vitamin Angels

Vitamin Angels Around the World

Vitamin Angels is an organization that is deeply impacting the lives of children around the world.

How Much Do You Really Know About Sunscreen?

Care about what goes on your body? Choose our top tier Premium Body Care sunscreens, which are comprised of only non-nano, physical sunscreens.
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W.S. Badger & Whole Trade Guarantee

Whole Trade® Guarantee is a Whole Foods Market® supplier certification program that makes it easy for you to shop with conscience. Learn firsthand how the W.S. Badger Company transitioned their products to fair trade and earned the Whole Trade partner seal. Rebecca Hamilton is Director of Product Development for the W.S. Badger Company and has a background in fair trade supply chains.

How Alaffia Helps Women and Children in West Africa

Congratulations to giveaway winner Denise C. from New Hampshire! Thanks to everyone who entered - we loved hearing what Alaffia's products and story mean to you!   Olowo-n’djo Tchala is the Founder and Director of Alaffia. As one of our Whole Trade® vendors he is committed to making sure employees and suppliers receive better wages and working conditions.

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