It's Time To Put the "Care" Back in Personal Care!

	People are looking for safer, more natural body care products, but there is a lot of confusion about what "natural" actually means. So, with more than 25 years of experience and 2 years of tough scientific research review, we have stepped up to help give concerned consumers something to count on.
Look for products with the Premium Body Care™ symbol and you will find the best there is. These are the most exceptional personal care products available. They meet the strictest standards for quality sourcing, environmental impact, results and safety. Premium Body Care truly allows you to be good to your whole body.

Building a New Standard

A Strong Foundation
Our original trusted standards have made Whole Body™ the go-to place for the highest-quality, natural personal care products. Customers rely on us because we carefully evaluate each and every product to ensure it meets those basic standards. If it doesn't, you won't find it on our shelves!

Raising the Bar
While our basic standards already set us apart, the additional tier of Premium standards allow us to constantly remain at the forefront of positive change for your healthy lifestyle. We're always moving forward, raising the bar, shooting for the stars! And it doesn't stop there. As we discover new information, we'll raise the bar again. And again.

It took our experts more than two years to meticulously examine each and every personal care ingredient in Whole Body™. Using the most current safety and efficacy data, research and resources available they evaluated each product ingredient in four key areas, searching for the excellence that we believe makes for a premium product.

1. Results
Does it work? Yes! All items that meet our Premium Body Care standard are made with ingredients that must be necessary for the product to function well and look appealing while providing real results. We also look for higher concentrations of botanically derived ingredients that actually nourish your skin and body.

2. Source
When it comes to personal care, the word "natural" is on labels everywhere, yet there is no regulated definition. All the more reason for us to aim high! Premium Body Care is made to meet strict criteria with ingredients as close to nature and as minimally processed as possible.

3. Environmental Impact
In reality the body care products that everyone uses eventually go right down the drain and into our environment. Therefore, all products that meet our Premium Body Care standard must have little environmental impact during manufacturing and also when released into the environment.

4. Safety
What goes on the body goes in the body. So, because personal care products are not regulated like food in this country, we have done the research and made the tough calls ourselves. All Premium Body Care product ingredients are labeled accurately with little risk of contaminants, have established safety data or are less likely to cause skin irritation or allergies.

Let's Look at Some Specifics

We identified more than 250 ingredients unacceptable for Premium Body Care. These include parabens, polypropylene and polyethylene glycols, sodium lauryl and laureth sulfates. Our research also yielded crucial information about the effects of ingredients in several categories of public interest.

Preservatives are necessary in body care products, especially water-based products. Our Premium Body Care standard allows only milder preservatives. They must be shown to function properly, yet have a lower likelihood of causing cosmetic-related allergies and sensitivities.

Surfactants are used for cleaning, degreasing, emulsifying, conditioning and creating foam. They also remove essential fatty acids and may be irritating to the skin. Our Premium standard allows only the safest, most gentle types available.

Fragrance is a component that most people expect in premium products and, if naturally derived, may have aromatherapy benefits, as well. For philosophical and safety reasons, only natural essential oils and components of natural essential oils are allowed as fragrances in our Premium standard.