Whole Story

The Official Whole Foods Market® Blog

Spring Berries - A Coast to Coast Tale

StrawberryRipe in the field - Santa Maria, California One of the great annual events of spring is the beginning of the domestic berry season. The true starting point has blurred because of global production, early producing varieties and weather protection technology (like hoop houses).


Part 1 Lifestyle and Seasonal Allergies

Seasonal Allergies Here's your chance to discover the top easy-to-adopt lifestyle recommendations for dealing with and finding relief from allergies. Includes research-based natural approaches that work, as well as personal accounts of what's been helpful over the years.

SXSW Gift Bag Giveaway Winner!

Wow! We received nearly 300 comments on our SXSW Food Blogger Bash post.  Thank you to everyone who left us a note; we love hearing from you guys! And without further ado, the winner of the SXSW Gift Bag Giveaway is... Comment #3 from Michele Pineda!

Not All Fats are Bad Fats

Cooking Oils

Artist Discovery Series: Mishka

MishkaMy team has the exciting responsibility of overseeing our national music program - you know, the CDs in our stores. We launched the "Artists Discovery Series" to celebrate exceptional emerging artists who share a passion for the causes and social initiatives that we support as well.

Doing it Green in New Jersey

Paramus Whole Foods Market

What We're Reading

The New York Times has spent quite a bit of ink lately on how the new administration may affect the way we eat in the U.S. Personally, I find this all very interesting and I wonder what others are thinking about it. With Michael Pollan and Mark Bittman on staff, it seems the NY Times is covering this issue more than others, but I'd love links to other articles that you are seeing out there. Here's what I've read recently:

Coracao Confections

One of my favorite aspects of running Whole Foods Market's Local Producer Loan Program is getting to learn about interesting new products. Gluten-free, organic, vegan granola? Check. Wine sorbet? Check. Dairy-free coconut milk ice cream? Check!


Share Your Best Meal of The Week

Oh yeah, this ongoing Best Meal of the Week post is starting to rock. You posted some great recipe ideas on the last post and my meal planning has gotten a lot easier since we started this…thanks! (I assume that many of you are finding it helpful too!) Remember, "best" is highly subjective: healthy, super quick, inexpensive, fabulously delicious - or a combination of all that and more. Here are a few featured Best Meal ideas. Post yours in the comments below.


Organics for Baby, Beyond Food

Did you know that growing cotton uses more pesticides than any other cash crop? Most parents understand the importance of organic food for babies, yet there are also compelling reasons to consider organic cotton bedding and clothing. Get smart facts and more from Lynda Fassa, author, expert on raising kids naturally and founder of Green Babies organic clothing.

Healthy Tip: Get Your Greens

Brazilian Style Collard GreensI was born in the south and grew up with a mother who was a true southern cook - and that meant plenty of greens like collards, mustard and beet greens.

SXSW Food Blogger Bash Recap & Gift Bag Giveaway

After four days of running between panels, keynote speakers and core conversations during the South by Southwest Interactive (SXSWi) Conference, I was exhausted and needed refuge from the madness of the Austin Convention Center.

Local…and Italian

Since you meet them in the aisles of our stores, you probably know that our Whole Foods Market Team Members are passionate about food. What you may not know is that our local vendors are some of the most zealous food people you'll ever find! These folks have devoted their lives - often at great financial risk and always with great personal dedication - to making high-quality, natural food. Pretty incredible!

Mache, Mache Man...


When I spot Epic Roots mache in the salad greens aisle, I invariably start humming Macho Man, the 1970s dance tune by the Village People.


Value Guru and the Ticking Dinner Bomb


It was one of those days where time gets away from you and everyone is hungry and you know if you don't act fast, hungry turns to cranky turns to worse. Dinner had to happen PDQ and I was so tempted to do the drive-thru. I stuck it out, though, and headed home to my own trusty kitchen.

Peak Pick: Asparagus

The coming of March marks an awakening of sorts here on the Central California Coast. With daylight savings time bringing longer afternoons, more folks are outside - assessing their yards and plotting what early projects can be squeezed in to take advantage of March's generally abundant rainfall. I'm among them, doubly so as this year is the first full spring in our new neighborhood (and my new backyard).


Pregnancy - A Time to Go Natural

For many women, getting pregnant—or trying to—is the definitive time to move toward a healthier lifestyle. From diet to household products to a little pampering for stress management, these days there are plenty of choices, but where to start?

Healthy Tip: Watch Your Sugar

No, I did not change my name just so I could write with a level of authority on this subject! I guess you could say that going to a nutritionist named Sugar is like going to a dentist named Payne. Funny how life works. But this isn't about me.

Dubliner Irish Cheddar with Stout

Dubliner Cheese

The Greening of Lakewood

Lakewood Whole Foods Market WOW!! What a great green store for the Lakewood neighborhood!

Standards Even a Kid Can Understand

365 Organic KetchupI've been avoiding this post. Not because I don't love talking about what I do, but because I couldn't figure out how to shrink this topic - an overview of our Quality Standards - into an easily digestible post.

Great New Stuff in Stores Now!

listAs many value experts will tell you, one of the best ways to avoid impulse buying is to come to the store with a list of what you need. Great advice. But, as we all know, new products come out that fit our needs and we really want to try!

We Need Your Best Meal of The Week

Amy read our last "Best Meal of the Week" post and commented: "...I'd LOVE to keep these ideas and know they're coming on a bi-weekly basis! I'm often food-inspired by what I see and smell in the Whole Foods produce section to make a quick/easy/healthy dinner, and I'm sure I'm not the only one." Definitely not the only one! I've been inspired by several of the recipes featured here and we do plan to have this "Best Meal of the Week" post about every couple of weeks. So, join the fun by sending in your best meal of the week and get inspired by this week's features.


Your Recipes...Made Natural

Do you have a favorite recipe that could use a natural makeover? Let us help!
  • Maybe your recipe is chock full of processed ingredients. We'll show you how to swap those out for natural versions.
  • Could the nutrition profile use some lightening up of calories, fat or sodium? Or maybe you want to get more of the good stuff - like fruits, veggies and whole grains. Let us tweak the ingredients to improve the nutrition without losing any flavor.

Share Your Mom's Best Recipes!


Natural Baby Body Care

Whole BabyWhy are natural products important for babies? One reason is because what goes on the baby may go in the baby! Learn about more reasons and the best choices for baby’s sensitive skin.

Quinoa Primavera with Chicken, Spring Peas and Asparagus

Don't Kill Your Television...

...or the Environment

Old TV

South America's Prime Wines

Wines from South America

Sweet Grass Dairy

Jessica & Jeremy Little

Thomasville, GA

Sweet Grass Dairy's goats and cows graze happily outdoors on lush green pastures in south Georgia and receive no growth hormones or stimulants. Their fresh hand-crafted, semi-ripened and naturally-aged goat and cow cheeses are some of the most unique and delicious cheeses to grace a plate.

Healthy Tip: Eat a Rainbow


Peanut Recall Update 3/10/09

**Update on 3/10/09**

Added a few new items to the recall list.

**Update on 3/6/09**

Added a few new items to the recall list.

**Update on 3/2/09**

The FDA has now posted information on their website about PCA's Texas facility testing positive for the same strain of salmonella as their Georgia facility. Here's an excerpt from their statement:


Baby's Favorite Foods Photo Contest

Whole Baby Contest

Value Guru and the Mystery Cheeses


Grapes With Integrity

GrapesHere at Whole Foods Market, we are always driven by our Core Values, and that includes selling the highest quality products available,

Win a Green Prom!

Windy City Wasabeans