Whole Story

The Official Whole Foods Market® Blog

How to Be Alone

Intimate video work, glowing with fresh autumn light and hand-drawn illustrations bring a poem by Tanya Davis to life.

Naturally Dazzling Makeup


10 Simple Ways to Save

Choices count and you can choose good health and a healthy budget. Just follow these 10 money-saving tips for shopping in our stores.

Sparkling Cocktails and Bubbly Basics

Bring on the bubbly! We’ve got recipes for sparkling cocktails plus a champagne primer just in time for your next celebration.

Ten Fun Ideas for Ringing in 2012

Clearing Out for the New Year

With the holidays behind us, has the urge to purge taken hold of you? Here are some tips to clear out the old stuff responsibly.

Good Luck Foods

Delve into superstitions around foods for luck — generally connected to money, prosperity and having enough to eat — and try some lucky recipes.

Green Picks: Holiday Wines

Give the gift of green wine! We’ve got sip-worthy wines (for under $15) made with organic grapes from vineyards using responsible farming practices.

Merry Christmas, One and All


MOOMilk: Maine's Own Organic Milk Company

Organicville Foods

Watch our slideshow to learn how founder Rachel Kruse makes sure that food lovers of all kinds feel welcome with their vegetarian, vegan, gluten-free and organic products.

Holiday Cheer

In the latest episode of Urban Eco, host Amy Devers shows you how easy it is to make homemade mulled wine with a few simple ingredients.

Quick Dinners with Frozen Seafood Entrées

No recipe (or skill) needed! Simply thaw our pre-marinated, seasoned and stuffed seafood, cook and serve with your favorite side.

Foraged Mushrooms: Bounty of the Forest

Produce expert James explains the differences in foraged mushrooms, shares his favorite recipe and describes why he treasures this fleeting forest bounty every year.

Whole Planet Foundation: A Stocking Stuffer that Keeps Giving

Could this be the season’s most beautiful stocking stuffer? Plus this one keeps giving all year long.

Feast of the Seven Fishes

Potatoes — Humble Yet Divine

Whether roasted, grated, sliced or diced, steamed, fried, smashed or mashed, you can be sure potatoes are delicious, versatile, filling and satisfying.

Share the Gift of Coffee

Allegro Coffee’s Vintage 2011 Celebration Caffè blends Guatemala, Costa Rica and Sumatra beans for a smooth cup with notes of chocolate and caramel. Perfect for everyday drinking and gift giving.

Christmas Entrées That Take Center Stage

The centerpiece of a Christmas dinner can be influenced by family origins, geography or simply the cook's preferences; choices abound!

Hanukkah Dishes Worth Sharing

We've paired a few of our tried and true Hanukkah recipes with new favorites that could become holiday classics at your table.

Twitter Chat: Holiday Indulgences

Budget-Friendly Sips and Bites Worth Sharing

True party-perfect recipes should make a big impact on your guests, not your bank account.

Joy to the Fishes

Simple yet impressive, seafood is ideal for home cooks looking for variety and flavor at their holiday tables.

Need Cheese Inspiration? Look No Further.

Looking for holiday cheese plate inspiration? Look no further! Plus, we’ve paired each cheese with a wine at an easy-to-swallow price.

Your Favorite Holiday Food Tradition

Lift Your Spirit with Warming Spices

Warm your heart and your kitchen with holiday baking and cooking. Ginger, cinnamon, nutmeg, cloves, allspice and cardamom pack an aromatic and flavorful punch in the cold of winter.

Mushrooms: A Culinary Treasure

So now's the time to learn the difference between portobello and porcini or maitake and morel and how to spotlight them at your table.

Whole Trade Holiday Flowers

From Costa Rican lilies to Ecuadorean roses, our Whole Trade flowers(R) are grown to meet our commitment to ethical trade, the environment and the highest quality.

Succulent Roast Goose

Add a Dickensian flair to your Christmas dinner with Mary’s Free Range Geese from Pitman Family Farms. These hardy, slow growing geese provide a light, succulent flavor.

Twitter Chat: Looking Back and Moving Forward

Frontier Natural Products Co-op

Frontier Natural Products Co-op focuses on sourcing the best spices and providing the best for their employees. Check out our slideshow to learn more about their process.

Let's Dish on Twitter

Follow @WholeFoods on Twitter and join in on #WFMdish, our weekly hour-long chats on Thursdays at 6PM CST. Plus we tweet about sales, recipes and more.

A Nod to Nogs

From organic traditional eggnog to non-dairy nog options, we’ve got something to suit everyone’s tastes — and all are free of any artificial sweeteners, colors, flavors or preservatives.

10 Simple Cheats For Holiday Hosting with Ease

Step away from the garlic press and put down that rolling pin; we've compiled a cheat sheet that will have you out of the kitchen and joining the party before you can say, “homemade phyllo dough.”

Passionate Books for Passionate Readers

Here are some fresh ideas for those non-fiction book lovers on your list. From food issues to animal compassion, here are the books we would most like to receive (or gift) this holiday.

Satsuma Citrus You Got There

In this episode of Hungry for More, host Kieron Elliot takes a few bites out of the profits as he learns to hand-pick Satsumas and get them fresh to market.

A Dozen Apple Recipes

Apples make a delicious contribution in these 12 recipes. Learn how they’re also making a contribution to end childhood hunger in the US.

Twelve Days of Cookies

‘Tis the season for holiday baking! Here are 12 of our favorite cookies for that will surely satisfy Santa, and everyone else on your list.

Win Satsumas for Sharing

We love sharing satsumas! Tell us who you would share a box with and you just might win a box of juicy, sweet satsumas for yourself along with a box for gifting to a friend!

Healthier Holiday Noshing

Faced with sweet and rich party fare, how are you planning to survive those holiday gatherings without sabotaging your health? Read our tips and share yours.

Gifts from the Kitchen

From Marinated Olives and Spicy Wine Mustard to Tangerine Sugar and Lemon-Ginger Streusel Bread, we've been in the kitchen whipping up 42 tasty gift ideas for everyone on your list.

Visions of Sweets for the Holidays

Do the holidays bring on the visions of sugarplums? Here are some snacks and sweets in special holiday flavors that will keep your spirits bright.

Holiday Wines for Under $15

Enjoy A Celtic Christmas from Putumayo

Got a favorite recording of a Christmas song? Tell us on our blog for a chance to win a collection of 5 Christmas CDs from Putumayo, including their latest, Celtic Christmas.

YellowTree Farm

Radishes, bees, quail and local chefs are all happy parts of Justin and Danielle’s business plan for a successful farm in St. Louis. Watch their story on Grow.

Beef Roasts for Everyday and Holidays

From a show-stopping prime rib to a fabulous one-dish pot roast meal, here’s the scoop on how to get the most from a roast, along with our favorite recipes.

Cookbooks We'd Love to Receive

Stumped for gift ideas for your favorite cook or foodie? Here are the cookbooks we would most like to unwrap this holiday season.

Creative Holiday Party Ideas

Holiday parties don’t have to feature tacky sweaters and cheese balls – though if that’s your thing, live it up. And they don’t have to be stressful, expensive or leave you with a hangover, either. Here are some creative and cost-conscious ways to celebrate the season with friends.