Whole Story

The Official Whole Foods Market® Blog

Celebrating Heirloom Tomatoes

I can remember a time, as a kid in Mississippi, when tomatoes were not the common grocery store commodity they are today. They were also far from the uniformly sized, blemish-free, picture-perfect specimens most of us see in our local stores year-round. The tomatoes of my youth were scarred, irregular and transit-weary. They were also almost non-existent in the fall, winter and spring. Then they would flood the grocery stores, farmers markets and family gardens in the summer.


Summer Dinners in a Snap!

When the clock is ticking and stomachs are grumbling, you do not – I repeat – do not have to call for delivery to get good food in a hurry.

Puppy Love

Ashlea shares the 19 promises she’s made to her puppy-to-be in this sweet love note. How do you show your canine friend you care?

Redefine Fast Food with Frozen Fruits and Veggies

Keeping frozen fruits and veggies stocked in the freezer is
a great way to ensure that you’re getting the highest quality produce year round.


Learn how nutritional consultant, now KeVita Co-Founder, Chakra Levy created a uniquely refreshing non-dairy sparkling kefir.

Summer's Healthy Favorites

It’s the perfect time to explore an almost endless variety of produce at its peak. From sweet berries, cherries and melons to crisp cucumbers, creamy eggplant and gorgeous heirloom tomatoes, summer makes it easy to load our plates with fresh flavors. Need ideas on how to serve the season’s best offerings? I like to serve up summer are in dishes that go light on the salt and don’t use any extracted oils or refined sweeteners. Who needs that stuff? Summer produce is flavorful all on its own. Some might call these recipes healthy, I call them delicious!


DIY Salsa: from Fresh to Fruity

One of the glorious things about summer is all the fresh tomatoes. If you’re lucky enough to have a backyard garden, a neighbor with a green thumb, a nearby farmer’s market or have strolled through our produce section lately, then you’ve probably noticed that tomatoes are at their peak.


Team Member Pick: Bacon!

From bacon grease as a combo styling gel and cologne to bacon cupcakes, we’re celebrating all things bacon by holding an online contest on Facebook to find the next big bacon idea.

Life is Just a Field of Cherries



Give an Even Better Gift Card

An awesome gift just got better. Our new wallet-ready gift cards are made using recycled paper and wood from responsibly managed forests – no more plastic.

Cool Cooking with Couscous

A favorite during hot weather, couscous cooks so quickly, you’ll hardly heat your kitchen. Look for whole wheat varieties for a nutrition boost along with the ease of prep.

Kid-Friendly Foods for the Whole Family

Finding a meal adults will agree on is hard enough, but throw kids into the mix and you’ve got a recipe for nightly disaster. Although I’ve been lucky enough to be blessed with an adventurous eater, we still have to deal with spur-of-the-moment taste changes and almost nonstop requests for the foods he adores. It seems there’s no way around kids being, well, kids, at mealtime, but thankfully there are dishes out there that are sure to please your small fry without resorting to French fries. Here are some of my picks for picky eaters (big and small):

Changing Lives with Vitamin Angels

Grilling on Sticks: Kabobs

A Quick Guide to Quick Pickles

Quick pickles aren’t complicated and don’t require any special equipment or fancy kitchen gadgets. They’re perfect for the summer bounty of fruits and vegetables.

Succulent Swordfish Recipes

Swordfish is not like other fishes – rich and meaty, it’s almost hard to believe you’re eating seafood! I had only ever tried swordfish in restaurants, thinking that it would be much too difficult to prepare at home. Luckily, I was wrong! Swordfish cooked at home can be on the table in only a few minutes. Summer is the best time to catch swordfish at its freshest. For a few short weeks harpoon-caught swordfish comes to us from a Nova Scotia fishery certified sustainable by the Marine Stewardship Council.

Cherryriffic Recipes

Summer is so full of fresh fruit that it’s hard to decide just which one to snack on. Unless the sweet cherries have come in! We always pick up a bag of juicy dark-red cherries for the family to share, and it’s one of my son’s favorite fruits to eat. He loves helping prep them by pulling off the stem and handing them to me for the pitting. It’s not long before we’ve worked through half the bag and splattered cherry juice all over the kitchen table. The sweet fruit makes it worth a little mess, though! Cherries are delicious in a variety of dishes, from classic pie to savory scallops.


Way Better Snacks

It takes more than a good-looking ingredient list to make a superior snack; it’s got to taste great too, and Way Better Snacks do.

Love Bacon? Win a Year of It!

When you put quality standards at the center of the plate, 365 Everyday Value® Uncured Center Cut Smokehouse Bacon smokes the competition.

Win A Trip to Meet Our Best Butchers at Meatopia


Cooking with Cashews

Perfect for dairy-free cooking, cashews are a flavorful addition to all types of appetizers, main dishes, salads and desserts. Try cashews in traditional as well as contemporary recipes.

What We're Reading Now

Hot list: Five books that are firing our imaginations this summer.

Cold Soups for Hot Days

I’m one of those people who love soup year-round. It’s not only easy to make, but amazingly customizable, ultra comforting and of course, the perfect thing to dip crusty bread into. So when summer’s temperatures start creeping up, it doesn’t stop me from whipping up a batch of soup – cold soup, that is! If you’ve never tried a cold soup before, you’re in for a treat. The most traditional cold soup, gazpacho, is made from the best that summer has to offer: juicy ripe tomatoes and crisp cucumbers. More than any salad, it’s summer in a bowl. Ready to get refreshed?


Saffron Road

The intersection between global flavors and concern for animal welfare meet at Saffron Road. Check out the story behind Saffron Road’s frozen entreés.

Summer's Sweetest Melon Recipes

Now’s the time to go all out with summer melons. Whether you show up at the next picnic balancing a watermelon on your hip, or add chunks of cantaloupe to your morning smoothie and summer fruit salads, there are lots of ways to appreciate melons. Here are some of our favorite recipes featuring one of summer’s most refreshing fruits: Drinks and Coolers

Smart Solutions for Summer On the Go

Whether nourishing your body with sensible snacks or revitalizing with the right body products, plan ahead for summer adventures with these handy travel tips.

Harpoon-Caught Swordfish

Get it while it’s here! Nova Scotia’s harpoon fleet was the first swordfish fishery to be certified sustainable by the Marine Stewardship Council. Harpooners bring us fresh swordfish for just a few weeks each summer, so now is the time to get cooking with this legendary fish. Want to learn more?


Summer Entertaining: Cocktail Hour on the Porch

Pesto Possibilities

Used as a sauce, spread or dip, flavorful pesto enhances pasta, grains, potatoes, vegetables, legumes, tofu, seafood, chicken and more. Try our favorite pesto recipes.

Simple Ways to Bee the Solution

Our First-Ever Pop-up Pops Up in the Hamptons

Michael Sinatra serves as the Public Relations and Public Affairs Manager for Whole Foods Market’s Northeast region, based in New Jersey. Michael is exceptionally passionate about food and documents his eating and foraging adventures via twitter @iateitmyway. Michael has been with Whole Foods Market® for 3 years.


Summer Entertaining: Presto Antipasto!

If you’re looking for simple entertaining solutions this summer, invite antipasto to the party.

Classic Baked Beans and Beyond

What hot dog and burger cookout is complete without a side of beans? It’s easy enough to heat a few cans of prepared baked beans — and there are plenty of great canned options in our aisles that meet our exacting Quality Standards — but have you ever made baked beans from scratch? I think our version of Classic Baked Beans is pretty awesome!


Notes from a Backyard Beekeeper

Chef Marcus Samuelsson Shares His Story With Us

Peak Pick: Cherry Tomatoes


Happy Trails Mix

The perfect pick-me-up for hiking, biking, boating, traveling and just about any outdoor adventure. Follow these steps to make your own trail mix.

Truck Farm and King Corn: Do Something Reel™ Film Festival

The Do Something Reel™ Film Festival continues this month with Truck Farm and King Corn – two films that will have you brainstorming ways to ensure the sustainability of our food system.

Guerilla Beekeepers