Whole Story

The Official Whole Foods Market® Blog

Putting Your Best Ham Forward

Recipe Contest: Your Best Cheap Feast

Our friends at Food52.com are holding a recipe contest! Read on for details.

America – It’s Time to Eat a Salad Every Day

Win a Trip to Morocco to See Microcredit in Action

Taste the Terroir in Wines From Argentina

Argentina’s abundantly diverse and attractive wines have a connection to the land, and you can taste it in the glass.

Whole Planet Foundation: Giving Opportunity Around the Globe

Whole Planet Foundation®'s mission is poverty alleviation in developing-world communities where Whole Foods Market® sources products. Through microcredit, Whole Planet Foundation seeks to unleash the energy and creativity of every human being we work with in order to create wealth and prosperity in emerging economies. Whole Planet Foundation® partners with microfinance institutions in Latin America, Africa and Asia.

Build A Better Easter Basket

Traditional Easter confections with neon-colored candies and bland bunnies disappoint my kids no matter how excited they (okay, we) are for our baskets. Here are some recommendations from experts at Whole Foods Market®, SAVUER and Kiwi magazine so we can easily build a better basket without well…laying an egg!

Food52’s Early Spring Easter Menu

Easter falls on March 31 this year, which makes us wonder: Is it playing hard to get? It certainly seems so; we’ll have just dipped a toe into spring at that point, and that makes it difficult to plan a menu around late-spring staples -- strawberries, asparagus, artichokes, sweet English peas -- as we typically would. So back to the drawing board we went, swapping blushing berries for sweet citrus, diminutive peas for lanky leeks, and so on. You know what? This might be the best Easter menu yet.


Relaxed Hosting: What to Buy, What to Make

Want to relax and enjoy your party too? Here are our top suggestions for which cooking tasks to take on yourself and which to outsource.

Darned Good Deviled Eggs

When I was pregnant with my second child, I craved hardboiled eggs. At first, I ate them plain or with a sprinkle of sea salt flakes. Then I used them as a sandwich filling at breakfast or lunch. Finally I started making deviled eggs for one…well, technically two. My experimentations with deviled egg recipes ranged from using dry mustard to capers to bacon to chives. As many deviled eggs as I ate from one trimester to the next, I never did get sick of them.

Add a Splash of Flavor with Vinegar

Vinegar is as essential as spices and herbs — even salt and pepper — in bringing life to a dish. Flavor with a variety of vinegars in these Health Starts Here™ recipes.

Modern Casseroles

Upgrade your casserole image with fresh seasonal ingredients for easy, affordable meals ideal for weeknight family dinners as well as for potlucks.

Setting a Great Buffet

A few essential elements that go a long way in making serve-yourself food and drinks simple, elegant, uncluttered and accessible.

Those Blooming Bulbs

Do you suffer from OBS? See how James, our produce expert, handles his obsession with spring bulb flowers.

A Market-Fresh Spring Brunch

Spring produce is perfect for cooking a special occasion brunch. The editors of SAVEUR share a seasonal menu that highlight’s fresh flavors.

The Tiny (But Mighty) Kitchen

Just because a kitchen’s tiny doesn’t mean it can’t be mighty; here are tips for making a feast in the smallest of kitchens.

Divine Chocolate

Chocolate tastes even more divine when you’re making a difference with every bite. Find out how Divine Chocolate makes it possible.

Kitchen Basics for Children: 3 Easy Tasks for Little Chefs

Britney is the web editor at Kiwi magazine, a publication devoted to green and healthy living for families. She has previously written for Parents magazine and The Huffington Post.

Not Eating Meat? No Problem!

Whether you avoid meat on Fridays, for the Lenten season or for always, these delicious vegetarian alternatives to your favorite meat dishes will help you create meatless meals in minutes.

Kitchen Basics: Perfect Asparagus


Healthy Cooking Techniques: Blanching

Learn some simple healthy cooking techniques from one of our Health Starts Here™ chef experts. No need to blanch at blanching!

7 Tips for Happy Tulips

Get a big dose of spring with a bunch of colorful, fresh-cut tulips. Follow these simple steps for pretty arrangements that will last longer.

What's New in February?

Every month, we are pleased to add many new products to our shelves that have passed the testing and tasting and met our strict Quality Standards. (That means they’re free of hydrogenated fats and artificial preservatives, colors and flavors - wahoo!) And each month, we choose a dozen or so to call to your attention. Here are a handful of new products — or new varieties of old favorites — that we think you'll especially enjoy.


12 Easy Fish Feasts

Whether you’re serving fish on Fridays or any day of the week, these recipes will keep you serving up dinner swimmingly.

Fast Food Reinvented

The trick to keeping up food-related resolutions past January is not to bore your taste buds or disappoint your budget. But how do you do that in a hurry? Plan ahead!

Hot Cocoa Smackdown + Recipes

Parmigiano Reggiano: The Center of the Cheese Universe

If you’re not acquainted with the center of the cheese universe, Parmigiano Reggiano, let's give you a taste of this astronomical fromage!

Comfort Food Can Be Healthy

Healthy eating can be so much more than just salads and tofu. By showcasing plant-based foods as the main course, you can feel the comfort of a hearty meal while doing your body good.

Stocking the Right Stuff

My Last-Minute Valentine

Hello, is it me you’re looking for? If you need to make a big impression this Valentine’s Day without putting a dent in your savings….and fast!…then yes, you are looking for me, the Value Guru.

ABC's The Taste: In It To Win It!


Chocolate Crush

Nutrition experts say a reasonable amount of dark chocolate can be part of a healthy diet. To make the most of your chocolate romance, Cupid suggests these luscious recipes.

The Beautiful Faces Behind Whole Trade Flowers

Team Member Dawn shares her poignant story of how her life was changed on her trip to meet the people the Whole Trade Guarantee program helps.

An 8-Million-Dollar Milestone

Love local? So do we! Our Local Producer Loan Program helps farmers, ranchers and food artisans grow their businesses and bring hundreds of local products into our stores. Enter our giveaway to try some for yourself.

The Advantages of Carob

So, let's be frank: When you love chocolate, it's hard to find a replacement with the same flavor and mouth-feel, right? Enter carob.

Dr. Bronner's

In the late 1940s, Dr. Emanuel Bronner created his homemade soaps to promote a message of world peace. Find out how Dr. Bronner’s products continue to do so through the company’s responsible sourcing and support of community development projects.

I "Heart" Heart Health

Show your heart some love. From multivitamins to antioxidants, here are common-sense ways that go a long way in supporting cardiovascular wellbeing.

Healthier Valentine Treats

Sweet treats for Valentine’s don’t have to be at the expense of your healthy eating plan. Try these healthier treats.

Healthier Valentine’s Day Treats

Delicious Valentine's Gift Ideas

When it comes to romance, we’re most comfortable showing our love in the kitchen. But treasures to have and to hold? That’s a little more complicated. We asked our pals at Etsy for a little help sorting out gift options this Valentine’s Day.

We’ve paired our tasty recipes with unique gifts from Etsy for a match made in heaven! Wow your sweetheart with a thoughtful one-of-a-kind treasure and a plateful of something delicious.

Breakfast in Bed


The Greenhorns: Do Something Reel Film Festival

The Do Something Reel™ Film Festival continues this month with The Greenhorns, which explores the burgeoning movement of America’s young farming community – its spirit, practices and needs.

A Wealth of Oranges

12 Heart-Thumping Chocolate Recipes

You may have taken a breather from indulgences during January, but the official month of love (and chocolate!) is upon us. You could show up to your sweetheart’s with a cellophane-wrapped box of mystery chocolates, or you could head to the kitchen and whip up your own chocolate-enrobed treat and let the proverbial Cupid’s arrow fly.

These recipes run the gamut from dark and fudgy to spicy and crisp – let your heart be your guide.


Love These Valentine's Treats

Whether you’re celebrating with The One or simply someone, Whole Foods Market® can make your Valentine’s Day a bit sweeter. Win hearts by shopping from our roundup of Cupid-approved gifts and goodies.

How I Celebrate Chinese New Year

Happy year of the Snake! Learn about some Chinese New Year traditions and foods to bring luck and prosperity into the new year.

Celebrate Mardi Gras with Pancakes

You could mark Mardi Gras with masks, beads and a flight to New Orleans, but a plate of pancakes is an easy and fun way to pay homage to Shrove Tuesday traditions. Throw a pancake party with these eight flapjacks-gone-wild recipes.