Whole Story

The Official Whole Foods Market® Blog

Our Five Favorite Spring Veggies

Winter is finally shaking itself off, and in its place are the beautiful spring vegetables that we’ve been looking forward to. Tender, sweet and practically perfect all on their own, spring vegetables shine with only a little preparation. Of course, that doesn’t mean we can resist dressing them up a little every now and then!

Try our five favorite spring veggies in their best preparations, from raw to roasted.


All The Ways We Connect Online

No one’s ever accused us of being shy. We love our customers and love to connect with them and that includes connecting online.

Like us on Facebook and follow us on Twitter and we’ll share our favorite recipes, cooking tips, product features, seasonal inspiration, contests and just good conversation.


Making the Most of Your Mighty Parmigiano Reggiano

Whether it’s slicing, serving, storing or using in recipes, learn the many uses of the mighty, versatile Parmigiano Reggiano.

The Blush of Spring in Your Kitchen

Thinking pink when you cook means adding brightness to help bridge the gap from the long, grey winter into brighter skies and longer days ahead. Find perfectly pink inspiration in these recipes.

And the Award for Best Snacking…

Whether you’re rolling with a red carpet entourage or rocking your pajamas, this group of nibbles perfect for awards season will surely have you feeling fancy.

There's Something About Sherry...

Sherry, meanwhile, is a gentler vinegar, and a little more sophisticated and nuanced in its flavor profile. Because it’s so well rounded, I find it to be very versatile and compatible with many types of dishes and cuisines.

Lentils: The Perfect Quick Comfort Food

There’s a lot to love with lentils: low in fat, high in fiber and protein and they help get dinner on the table fast with tummy-pleasing results!

5 New CDs to Help You Shake Off Winter

Presenting five new featured CDs to warmly welcome us as we emerge from our winter hibernations.

Fighting Poverty in the US

Whole Planet Foundation has seen the profound impact microcredit can have by giving a hand up to low-income entrepreneurs. You can make a difference by participating in their Prosperity Campaign.

Our Favorite Vegan Comfort Food Recipes

Think classic comfort foods, and visions of macaroni and cheese, mashed potatoes, shepherd’s pie, meatloaf, ice cream and chocolate sauce likely dance through your head. We have tasty recipes for vegan versions of all of these and more.

Warm Stories Of Cold Hard Cash

On this week’s HITRECORD ON TV, Joseph Gordon-Levitt brings everyday bean counters, piggy-bankers, gamblers and loan sharks to share their money secrets and stories—the case for making it, keeping it, spending it and saving it.

Les Bons Temps Roulez! Party Cajun Style

Celebrate les bon temps with the foods and traditions of Mardi Gras.

B Stands for FUN with Whole Kids Foundation

Some of my very favorite things in the world start with the letter “B”. There’s berries, beaches, beets, bikes, bees, barns, breeze, books…and BRUNCH! Whole Kids Foundation® is giving some love to the letter B with this month’s kids’ activities.

The Making of Mighty — How Land and Hand Make Parmigiano Reggiano King

Is it nature or nurture that gives the mighty Parmigiano Reggiano the intensity, complexity and sheer size of flavor that has earned it the title King of Cheese? Turns out it’s both.


Winner Winner Chicken Dinners

The aroma of a roasted chicken warming the house on a Sunday afternoon makes everything more comforting. Plus there’s so many different ways to prepare a chicken that it’s hard to get bored with it.

Ain’t No Party Like a Soup-er Party

‘Cause a soup party don’t stop! With a big pot, a ladle and hungry friends you can turn a simple meal into a really fun time.

Invest in a Future without Poverty

Can you imagine a future without poverty? (And does it look pretty good to you?) Then join us in our eighth annual Prosperity Campaign for Whole Planet Foundation!

Sriracha All the Time

Sriracha, the garlicky, chile paste, is just vinegary enough to brighten-up anything while still adding plenty of heat. Sriracha on eggs is outstanding, but it can do so much more than that.

The Popularity of Pressed Juice + a Sale!

The excitement around pressed juice is at an unprecedented level. As someone who follows this industry very closely, I can say one thing with a great deal of confidence: the demand for pressed juice will not be slowing down anytime soon.

Fresh Ideas for Winter Vegetables

It's that point in the season — seems like winter’s never going to end. But you don't have to suffer through cabin fever in the kitchen with dreary veggies prepared the same old way, every day. Brighten up! It's a great time to explore fresh ideas for enjoying peak-season winter vegetables.


Six Late-Winter Dishes to Cozy Up With

Warm yourself from the inside out with these six hearty recipes.

Sip for Student Bicycles

From Wednesday, February 12 to Tuesday, February 25, for every 120 cartons of Smooth Move tea sold, Traditional Medicinals will purchase 1 bicycle to enable children to make the long bike ride through the Thar Desert to school.

Last Minute Valentine’s Deals You’ll Love

3…2…the countdown to Valentine’s Day is on. Luckily, with budget recipes and deals, it’s never too late to kiss a budget busting Valentine’s Day goodbye.

Eat | Love and Other Art We Can Get Behind

Dark Rye is an online magazine from Whole Foods Market that explores the realms of food, health, sustainability, design, technology and social enterprise. Get fresh insight from our mixtape of stories, recipes, creative projects and people—pioneers of unconventional who explore the edges of a creative life.


12 Dark Chocolate Treats for You (or your Valentine)

Valentine’s Day gives every chocolate lover a free pass to indulge.

Alaffia: Fostering a Body of People

Due to the many requests for the ingredients of Alaffia's GOOD soaps, we have the ingredients lists available to download (PDF).


The Perfect Tool for People Who Love to Cook

Discover Panna, and discover the chef in you. Panna is the video cooking magazine where master chefs share their skills, techniques and more in step-by-step HD video recipes, guiding you to flawless results.

DIY Hand Scrub

Get our DIY hand scrub recipe

Our Top 5 Picks for February

Here are a few of the goodies we’re eating, drinking and recommending this month.

Facial Care Basics

What we put on our bodies is just as important as what we put in our bodies. So just like we invest in our health with high quality whole foods, we should make a similar commitment when purchasing facial care cleaners, toners and moisturizers. How? Check out these basic facial regimen steps (and recommendations!) that can yield real results.


Lovey-Dovey Valentine’s Day Menus

Show your sweetheart how much you care by cooking up something delicious. Here are five Valentine’s Day menu ideas from our culinary pro and hopeless romantic, Molly Siegler.

The Best Valentine’s Day and Everyday Gifts You Can Give!

Judith W. Umlas is Sr. Vice President and Trainer at International Institute for Learning (IIL) and author of these great books. Judith’s passion, mission and purpose are to make a difference at work, in families and communities using these powerful tools.

So Many Ways to Enjoy Grapefruit

Grapefruit is very versatile and equally good when cooked as when eaten raw. Here are some of our favorite ways to enjoy this winter fruit!

Valentine’s Day Treats to Share

Here are six sweet ways to share the Valentine’s Day spirit with all the ones you love.