Whole Story

The Official Whole Foods Market® Blog

10 Things to do with Pizza Dough Beyond Pizza

Why to Shop the Endcaps + Free Cheese Samples!

Food blogger and author Jenny Rosenstrach gives money-saving tips on shopping the endcaps and asking for cheese samples.

Cooking with Kids: Good Tools

Let’s talk about the right tools to have on hand for your cooking adventures. There are a few items (9 to be exact!) that are pretty indispensable if you’re going to make family kitchen fun a regular routine.

5 or 25 Minutes? We’ve Got a Meal for That

Reinvent fast casual dining with homemade savings. Here are few of our favorite super fast suppers that you can make at home.

Help Us Grow Healthy Kids

When you donate to the Whole Kids Foundation® “Growing Healthy Kids” campaign every penny goes directly to help provide school garden and salad bar grants, as well as nutrition and wellness education for teachers. All of these programs further the nonprofit organization’s healthy mission: helping kids eat better and enjoy it.

Fast Breakfast: We’ve Done the Homework on Reading Labels

Whether you make breakfast from scratch or grab something to heat-n-eat, you can give yourself and your kids a better starting point when you shop with us. That’s because everything meets our standards; standards you won’t find anywhere else. No label reading required.

Why Mustard is a Must in the Kitchen

You can purchase prepared mustard – there are several varieties, some spicy, some tart, some sweet, and everything in between – or make it yourself easily. Whether purchasing or preparing from a recipe, mustard compliments a number of wonderful recipes.

The Opposite of Trash TV

Dark Rye is the Whole Foods Market mixtape — raucous and always delicious — and hey! We’re on TV! Dark Rye airs on Pivot TV on Sundays at 10:00am ET/7:00am PT.


Your Shopping List for Easy Weeknight Meals

Finding success at dinnertime hinges on being prepared, and it’s shortcuts that help us get dinner on the table faster without turning to take-out.

How to Choose the Best Acne Care + a Coupon

Acne care has come a long way since the days when neon-blue astringent was once the weapon of choice. Here are a few tips for making smart choices in the modern-day skin-care aisle.

Discover Value in the Produce Department

Cruise the produce section for deals with food blogger and author Jenny Rosenstrach

Explore the World of Rice

If you’d like to learn how to choose and cook the perfect rice to elevate your favorite dishes, stick with us! Our 365 Everyday Value® line offers an exceptional selection of rice varieties — including many organic options — at prices that encourage exploration. Below is a quick guide to some of the most popular types and their culinary characteristics.

Kids in the Garden

Cultivate a crop of new gardeners by getting kids involved in growing edibles and ornamentals.

Dinner without a Side of Stress

If your weeknight dinnertime dash includes a dash of anxiety and a pinch of repetitiveness or has you beelining for carry out, these easy strategies can help.

Gear Up for Race Day + a Giveaway to Enter the Nike Women’s Half Marathon

Whole Foods Market® is a proud sponsor of the Nike Women’s Half Marathon San Francisco. This race fills up fast and now it’s sold out. However, we have some spots we’re giving away to folks who want to enter the race. Read on to find out how to enter for a chance to win an opportunity to run!

No-Cook Recipes to the Rescue

When it’s too hot to turn on the stove, rely on simple, no-cook options. With a little creativity, a few good recipes and some help from the Prepared Foods department, you can make dinner without breaking a sweat.

Frozen Foods Make Meals Fast, Delicious and Inexpensive

Food blogger and author Jenny Rosenstrach takes us on a spin through the frozen aisle

Get to Know: Flaxseeds

Let’s explore the world of special ingredients together! We’ll do the research and make some mistakes in the kitchen so you don’t have to. Today, experiment with flaxseeds, a seed that delivers omega-3 fatty acids with plenty of culinary clout.

Game-Day Grub + a Giveaway!

Whether it’s at the stadium or in your living room, nothing beats a great game-day get-together. And this year, it’s all about feeding your friends and family wholesome and high quality versions of your favorites, and trying out a few new dishes too. Here’s the game plan.

Lunch Makeover

Have a case of the brown bag blahs? Whether lunch is at school, the office or your home, you can improve your options – easily and affordably!

Lunch: Faster, Tastier and Less Expensive!

Yes, you can save time and money at lunchtime and banish boring brown bag lunches.

Lunchbox Lesson: We’ve Done the Homework on Reading Labels

Heading back to school is challenging enough without adding the whole “what’s-in-this-stuff-I’m-feeding-my-kid” thing. Let’s be honest: reading labels is a pain. At Whole Foods Market, we’ve done the homework for you. There are hundreds of ingredients found in food and body care products elsewhere that you will never find here.

Cooking with Jam

Jam is a must for a nut butter sandwich or a crunchy piece of buttered toast, but have you thought about cooking with it? It's so versatile. You can serve it in unique ways for breakfast, lunch, dessert or even in a savory dinner dish. And it's easy!

The Top 12 Most Popular Supplements

Need help determining which supplements are right for you? Here’s a list of popular supplements and why you might take them, too.

Cures for Midsummer Boredom

Midsummer days seem to linger even longer when the kids are bored. Keep them occupied with these activities packed with fun projects and healthy messages.

How to Save on Meat and Seafood

Learn to save on meat and seafood with food blogger and author Jenny Rosenstrach.

DIY Dry Shampoo

A few of my friends swear by dry shampoo saying it pumps up the volume, adds lift and absorbs excess oil. My hair is short and it always sticks straight up, but I was still curious about a product that could refresh my scalp between shampoos.

TOMS' Newest One-for-One Venture

In the last seven years, we’ve seen the incredible impact our customers can have on communities around the world. TOMS started as a shoe company, but quickly grew into the One for One company with the addition of TOMS Eyewear, continuing to use business to change lives.

Cooking with Kids: Kitchen Safety

Getting kids in on the cooking game makes lunchbox assembly lines, weekend breakfast preparations and dinnertime planning so much more fun for kids and parents alike. Tuck these safety tips under your belt to set the stage for a lifetime of cooking together.

Smart Smoothie Add-ins

What’s in your perfect smoothie — yogurt, fruit, milk or juice? How about adding a sprinkle of nuts or seeds, a handful of greens or cooked grains and packing in more nutrition. Here are a few scrumptious and smart smoothie additions.

Tips for a Better Breakfast

With two kids under five, a dog that needs a walk, high hopes of serving a nutritious meal and an ever-present sense of urgency that clings to each morning, the breakfast routine at my house is steadily getting better. We’ve learned to shop with convenience, taste and nutrition in mind and prep what we can ahead of time.

Fun Kid’s Recipe: Peanut Butter and Chia Seed Faces

For a healthy twist on Grandma’s old recipe, try making these fun nut butter and chia seed faces with the family.

You Say Heirloom Tomatoes, We Say…

It’s time for heirloom tomatoes! This season is short and sweet, so take advantage of the bounty right now by enjoying memorable dishes like these.

Chemical Free Weed Annihilation

You're not alone if you put off weeding your garden beds so long that you cannot face the amount of time and effort it will take tidy them up again. No sweat. You have the sun on your side.

Beauty in the Bulk Bins

Take a journey through the value of bulk goods with food blogger and author Jenny Rosenstrach.