Whole Story

The Official Whole Foods Market® Blog

How to Supercharge Your Smoothie


Let's Get Real About Grocery Shopping

The weekly grocery trip has become a hassle. You can’t put just anything in your cart and end up with a delicious dinner. It’s now a minefield of ingredients you can’t pronounce and processed foods that taste … well, let’s just say flavors not found in nature. Grocery shopping should be easy. In fact, it should be a no-brainer. We believe that the food we put on our shelves should be based in part on what in them. You won't find any of these "ingredients" in any of the food we sell:

Resolving to Eat Better and Be Healthier? Here’s How to Stick to Your 2017 Goals

New Year’s resolutions are a way to dedicate yourself to eating better, exercising more and putting your health and well-being first. If you’ve struggled to stick with your eating and exercise goals in the past, these five tricks can help you stay motivated.

Snack Solutions to Satisfy Every Craving

Looking to beat snack-time boredom and discover delicious wholesome choices? From sweet to salty to nutty to chewy, we’ve gathered our favorite grab-and-go products, better-for-you foods and easy recipes to satisfy your cravings.

How to Eat the Rainbow


We Believe in Real Food™


Check Out Our Top 10 Recipes of the Year

As 2016 winds down, we took a look at the top recipes our audience made this year. From drinks to dessert, vegetarian to seafood — there’s something for everyone!

Our 2017 Trends Forecast is Here: Find Out What You’ll Be Eating (and Loving) Next Year

We’re saying sayonara to 2016 and ringing in 2017 with a new crop of soon-to-be favorites. So what’s the new matcha or avocado toast? Our annual Trends Forecast has the answer. Read on to discover the New Year’s biggest trends before they go mainstream.

Cocktails and Mocktails for a Next-Level Holiday Brunch

Make waking up and brunching look easy. Get a step-by-step guide and recipes for brunch-perfect cocktails and mocktails.

#MyHolidayTradish: Sarah Michelle Gellar’s Peppermint White Mocha Brownies


12 Cheeses You Can't Live Without

Twelve delectable cheeses. Each one carefully curated by our Global Cheese Buyer. Whether you’re putting together a cheese board, hosting a brunch or craving a nibble while curling up with a good book, these twelve selections will make delicious additions to your holiday traditions.

Fresher, Lighter Hanukkah Favorites

To celebrate Hanukkah, we eat food fried in oil, especially traditional potato latkes and donuts. But there is no reason you can’t get creative and a little lighter with your Hanukkah foods.

Get to Know Lionfish

You might recognize the striped and striking lionfish from saltwater aquariums, but these spiny fish are actually very harmful to reefs and the other animals in the ocean. Luckily, solving the lionfish problem has a delicious solution! Since the Monterey Bay Aquarium rated lionfish Green in early 2016, Whole Foods Market is now able to offer lionfish in our stores, creating a market for this tasty predator and hopefully making a dent in the growing population.

Holiday Flower Arranging Tips from Our Experts

If you’re hosting friends and family this holiday season, consider a floral arrangement as the finishing touch for the dinner table, dessert bar or cocktail station. We asked our Global Floral Buyers Kate O’Connor and Amanda Rainey for their tips and tricks for buying, arranging and ensuring your flowers look fresh and vibrant long after the party’s over.

DIY Beauty Gifts for Everyone on Your List

Putting a personal touch on your gift-giving is a sure-fire way to make your favorite people feel special. Whether you’re a novice or an experienced DIYer, we’ve got recipes for handmade bath and body gifts that feature fragrant essential oils and other ingredients you can find in our stores. We recommend spending a little time making several batches at once so that you’ll have plenty of gifts on hand.