Whole Story

The Official Whole Foods Market® Blog

All Treats, No Tricks: Halloween Candy So Good, It’s Scary


ITO EN and the Dying Breed of Japanese Tea Farms

By partnering with regional farmers and governments, ITO EN has earmarked nearly 2,500 acres in Japan for tea plantations as of 2016 — mostly to revitalize aging farms and inject new interest among younger crowds through job opportunities.

Supplier Stories: Jackson’s Honest and Their Coconut Oil Potato Chips

This small mom-and-pop startup built a chip-changing movement to make snacks with coconut oil — and all for the love of their little boy, Jackson.

What's New: Pumpkin Spice Bites, Vegan Vitamins and More

From fast and easy meal solutions to seasonal superstars (hello, pumpkin spice snacks), here are 13 new products to look for this month.

[VIDEO] 4 Ways to Use Maple: Fall's Sweetest Trend

Find maple in unexpected places, from cookies to tonics and marinades. From our friends at Refinery29:

12 Reasons to Love Butternut Squash

We’re celebrating butternut squash, a fall and winter mealtime staple, by sharing our favorite recipes and ideas for entertaining and everyday meals. Plus we’ll teach you how to cut them.

Aromatherapy 101: Get Started With These 4 Trending Scents for Fall

The secret to setting the mood and creating a welcoming space is fragrance. People have used scent since antiquity to purify their bodies and minds, homes and sacred spaces. One of the best ways to boost your well-being is with aromatherapy, using essential oils — ultra-concentrated plant extracts.