Whole Story

The Official Whole Foods Market® Blog

Supplier Story: Changing Seas Smoked Salmon

When doling out a piece of Changing Seas’ savory smoked salmon onto your appetizer plate or bagel, you might not realize that those very fish were tended to by a Nordic family whose rich fishing traditions are as timeless as the seas themselves.

Sweet and Soulful: The Inside Story of the Popular Brooklyn-Based Bakery, Four & Twenty Blackbirds

Melissa Elsen and Emily Elsen are the sister duo behind the wild popular Brooklyn pie company, Four & Twenty Blackbirds. The Elsens have taken their family culinary traditions and blended them with their passion for seasonal ingredients and creative flavor combinations.

Principe: Time-Honored Italian Prosciutto

Meet Principe Prosciutto — so beloved by Italians, and now Americans too.

Supplier Stories: This Bar Saves Lives

Discover why Kristen Bell loves this snack, and you should too.

Supplier Stories: Satva Clothing

Get to know handcrafted cotton activewear made with love.

3 Ready-Made Breads to Add to Your Table

Meet La Farm Bakery, a fusion of French style with fresh ingredients.

Now Trending: Our New Mac & Cheese Bar (Denver Only!)

What’s in store with Denver’s Mac and Cheese Bar? Cheesy, gooey, goodness with chef-inspired recipes like peppered bacon and blue cheese, pancetta with roasted tomatoes and fried herbs, BBQ pulled pork, and even lobster.

What’s New: Waterloo Sparkling Water, Buttery-Sweet Greek Olives and More

From entertaining essentials to must-try trends to easy dinner solutions, here are 10 new products to try this November.