Whole Story

The Official Whole Foods Market® Blog
January 11, 2011
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What’s a more iconic health food than granola? Meet three of our Local Producer Loan Program recipients who started small businesses devoted to making this yummy treat.
December 18, 2010
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Spread a little local love by supporting local farmers, producers and artisans — including these who specialize in sweet and savory goodies.
December 11, 2010
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Spread a little local love during the holiday season by supporting local farmers, producers and artisans. Learn about a few of our local growers of seasonal favorites.
December 1, 2010
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For every jar of Justin’s Nut Butter sold in December, Justin’s will donate $1 to the Conscious Alliance — a non-profit dedicated to feeding those in need in the U.S., with a focus on impoverished American Indian communities.
November 23, 2010
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This blog post previously contained an outdated video about a supplier. We have removed the video to prevent confusion.

October 31, 2010
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With the biggest turkey cooking event of the year right around the corner, it's the perfect time to introduce you to some of the local farmers who raise the turkeys we provide for your Thanksgiving dinner.
October 22, 2010
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Chesterfield, MI Achatz’ 100 employees know how to make a pie. All-natural and created by hand, their pies are as close to homemade as you can get. They’re proud that roughly 95% of their pies’ ingredients – the peaches, strawberries, rhubarb, pastry flour and beet sugar – are local to Michigan. Achatz Pies are perfect for Whole Foods Market shoppers, who know that what they’re buying is free of hydrogenated oils, chemicals and preservatives. You can also pronounce all the ingredients. Learn more about Achatz Pies by watching this short video.

October 16, 2010
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Part candy bar company and part creamery, Zingerman's is 100% dedicated to handmade quality. Learn more about them and their fresh goodies in this short video.
October 9, 2010
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To Intelligentsia Coffee doing the right thing is a mantra that's carried over into every aspect of their business, from sourcing coffee to paying growers. Watch their story.
October 2, 2010
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Rushing Waters Trout Farm Palmyra, WI Farming isn’t just a Monday through Friday job – it’s an every day, every hour job – in particular when your goal is the highest-quality, freshest trout available. Over the years, their philosophy has changed: quality over quantity. In fact, the farm has been chemical free since 1999. The lack of harmful chemicals improved not only the quality of their fish, but also of the water and the land. Rushing Waters hatches their rainbow trout from egg and raises them up to one pound for onsite harvesting.

September 25, 2010
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Two Brothers Brewery Jason and Jim Ebel Warrenville, IL Beer lovers by nature, the Ebel brothers’ passion for creating beer were bolstered by a “beer adventure” in Europe. The trip helped the two brothers hone in their love for how beer is created – and celebrated. They wanted to bring those same qualities to America, where beer is still considered “that yellow, fizzy stuff.” The Ebel brothers prefer to focus not only on the quality of the beer, but on helping people realize that they’re getting a family owned company that is very concerned about the community.

September 18, 2010
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Ineeka Tea Chicago, IL Ineeka Tea takes pride in being the only North American tea company that is vertically integrated. With upwards of 25,000 people living and working on their 12 farms, spanning 15,000 acres, they also consider themselves the largest biodynamic community in the world. Every person living and working on their farms receives free housing, medical care, electricity, utilities and mandatory education for children. This focus has created a model never really seen before in the agricultural community.

September 10, 2010
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Star Valley Flowers John Zehrer and Phil Mueller Star Valley, WI One source of pride for Star Valley Flowers is that they harvest and cut fresh flowers all year– even during the cold, snowy months – without the use of a greenhouse. Star Valley reduces its carbon footprint by foregoing the use of greenhouses. Not only is their environmental impact important, so is a customer’s reaction to their flowers. They hope customers consider their flowers to be interesting, long lasting, traceable, and cared for along the way by somebody who loves flowers.

August 25, 2010
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Join fourth-generation cattleman Will Harris and "Fan Favorite" Chef Kevin Gillespie on Will's ranch, White Oak Pastures, as they discuss what makes grass-fed beef so unique.

August 22, 2010
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This blog post previously contained an outdated video about a supplier. We have removed the video to prevent confusion.

August 14, 2010
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Enjoy Life Foods Schiller Park, IL In the seven years Enjoy Life has been in business, they’ve seen the need for devoted gluten-free products increase dramatically. Their products not only meet the needs of those with gluten intolerance, they go even further and are free of the eight most common allergens: wheat, dairy, tree nuts, peanuts, eggs, soy, fish and shellfish. While safety is their first priority, taste is an extremely close second. Food, no matter what types of allergies you suffer from, should still be delicious and enjoyable.

July 15, 2010
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This blog post previously contained an outdated video about a supplier. We have removed the video to prevent confusion.

May 21, 2010
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At Whole Foods Market, our local producers – and their products – are truly one-of-a kind. And recipients of our Local Producer Loan Program are no different! From kombucha and raw chocolate to vegan ice cream and sticky toffee pudding, their products reflect the variety that makes our stores such wonderful places to shop. Here are a few of the most unique!

March 23, 2010
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This blog post previously contained an outdated video about a supplier. We have removed the video to prevent confusion.

February 20, 2010
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The local producers we work with sometimes get national recognition! We wanted to share with you the press that a few of our Local Producer Loan recipients have received lately.

Revolution Foods Featured in the New York Times

September 27, 2009
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Mark and Brian Nicholson are third-generation operators of Red Jacket Orchards in Geneva, New York, which grows apples and summer fruits. Red Jacket is a recipient of Whole Foods Market's Local Producer Loan Program, which provides low-interest loans to local producers.

August 18, 2009
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Nick Moless has been a team member for our global produce procurement office in Watsonville, California since 2001. He has purchased several commodities for Whole Foods Market including berries, hard fruit and row crop vegetables. Nick's favorite fruit is the Adriatic fig.

May 21, 2009
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I am so proud to announce that Whole Foods Market has recently hit a total of $2.5 million in loans through our Local Producer Loan Program! That’s over a million dollars a year for the past two years in financing to help local farmers and food artisans expand their businesses. That’s a lot of change! When we launched the program in 2007, the state of the economy was very different.

March 26, 2009
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One of my favorite aspects of running Whole Foods Market's Local Producer Loan Program is getting to learn about interesting new products. Gluten-free, organic, vegan granola? Check. Wine sorbet? Check. Dairy-free coconut milk ice cream? Check!

March 21, 2009
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Since you meet them in the aisles of our stores, you probably know that our Whole Foods Market Team Members are passionate about food. What you may not know is that our local vendors are some of the most zealous food people you'll ever find! These folks have devoted their lives - often at great financial risk and always with great personal dedication - to making high-quality, natural food. Pretty incredible!

March 17, 2009
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The coming of March marks an awakening of sorts here on the Central California Coast. With daylight savings time bringing longer afternoons, more folks are outside - assessing their yards and plotting what early projects can be squeezed in to take advantage of March's generally abundant rainfall. I'm among them, doubly so as this year is the first full spring in our new neighborhood (and my new backyard).

January 16, 2009
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We just wanted to send out a big congratulations to two of our Local Producer Loan Program recipients who are now making an impact beyond our shelves!

October 17, 2008
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This blog post previously contained an outdated video about a supplier. We have removed the video to prevent confusion.

September 8, 2008
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It’s not news to anyone (except The New York Times, apparently) that local food has hit grocery stores in a big way, due to ever-increasing consumer demand. Whole Foods Market is no exception.

August 26, 2008
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This blog post previously contained an outdated video about a supplier. We have removed the video to prevent confusion.